How to Create Your First Marketing Blog Post - dummies

How to Create Your First Marketing Blog Post

By Shiv Singh, Stephanie Diamond

You may think that creating content for your social marketing campaign is as simple as writing your first blog post and then uploading it to the appropriate server. But creating content involves more than you’d think.

Before launching your blog, consider these suggestions:

  • Plan for five to ten blog posts. Create several blog posts to get the feel of working with the software. It’s always a good idea to have several — five to ten — blog posts in the can before going live. Starting with several blog posts enables anyone coming to your blog to poke around for a while rather than read a single post and leave.

    You also have a better chance of gaining subscribers, fans, or customers if you offer more than one piece of content. Plus, multiple blog posts helps you rank better in the search engines.

  • Leave room for discussion. The beauty of blogs is that they’re a discussion platform. Readers can use the comment box on the bottom of the blog to ask questions and leave comments, and you can respond to them in kind. Make sure that your blog posts are open-ended and allow for comments from your community. Ask questions or invite other opinions.

  • Set up a regular blogging time. Choose a time when you’re most focused and less likely to have interruptions from the phone, e-mail, or fellow team members.

  • Use photos and video to break up text and draw in the eye. You can either take your own images or use a stock photo agency.

  • Ask for feedback. Don’t be afraid to solicit feedback from trusted peers. You want to know whether your blog is easy to read, easy to navigate, and aesthetically pleasing.