How to Create Reader-Friendly Content for Your Online Community - dummies

How to Create Reader-Friendly Content for Your Online Community

By Deborah Ng

Keywords are important in directing people to your online community, but content is even more important. In fact, content is king. No matter how many keywords you use, and no matter how hard you try to catch the attention of the search engines, people are more likely to stick around and see what you have to offer if you offer content that’s informative, engaging, and useful.

Here’s something else to consider: When you write something great, people will share your content. They’ll send it out on Twitter, and others will retweet it.

People who read good content also like to share it on Facebook, and bloggers like to lead discussions about compelling content that they read online, which also captures the attention of the search engines. Having content that attracts readers and encourages them to share is the best SEO possible.

How do you know what type of content to write for your community? Here are a few tips:

  • Spread the news. If you have a company blog, use it to write news and updates about your brand.

  • Write content that relates to your community. If you represent a sugar brand, write about the benefits of sugar, sugar cookie recipes, or homemade beauty products that use sugar.

  • Write evergreen content. Content that remains relevant over the years is called evergreen. News items and fads that stay on the front pages for a short period aren’t evergreen.

    Provide a balance of newsy and evergreen content.

The best part about good content is how it helps grow community. web articles and blogs allow for comments. Write engaging comment, and your community will grow as they participate in the ensuing discussion.