How to Craft a Privacy Policy for Your Mom Blog - dummies

How to Craft a Privacy Policy for Your Mom Blog

By Wendy Piersall, Heather B. Armstrong

If you aren’t selling anything on your mom blog, you may wonder why you need a privacy policy. Some advertisers and ad networks may require you to have one. Also, because your blog probably accepts comments, you are certainly collecting personally identifiable information. Adding a layer of additional trust to your blog will certainly boost your professional appearance.

Most of us hate privacy policies that are long and written in obscure legalese. But as a general rule, you don’t need a lawyer to write an effective privacy policy. All you need to do is tell people what information you are collecting and what you do with it.

Laws about privacy can vary in different states and countries. Check with your local privacy laws to be sure your privacy policy meets any stated requirements. This is far more important if your blog is part of a website that also handles sales transactions.

Here are the things you need to cover in a blog privacy policy:

  • Explain what information your blog collects about your readers.

    • Include things like blog comments and any additional information, such as the information you may require if you have visitors who register on your site.

    • Mention the analytics software you use, and remind readers that the information that analytics programs collect is not personally identifiable and helps you to improve your blog for your readers.

    • If you do any e-mail marketing, explain your opt-in policy, that you send your subscribers the newsletters they requested from you, that they can unsubscribe anytime, and the name of the company that you use for your e-mail marketing program.

  • Explain what you do with the information.

    For your blog comments, explain that the information helps to keep out spam, plus allows you to follow up with readers when they seek your input. For your analytics software, explain that the information is used to simply administer and maintain your site.

  • If you use affiliate links, explain that a third party tracks sales made through your blog, and that neither that third party nor you will have any access whatsoever to readers’ personal information. All of that information is secured by the merchant who handles your readers’ transactions.

  • Give readers a link to your contact form or an e-mail address on your Privacy Policy page in case they have any questions.