Forge Partnerships with Other Mom Bloggers - dummies

Forge Partnerships with Other Mom Bloggers

By Wendy Piersall, Heather B. Armstrong

One way to grow your capabilities as a mom blogger is to form partnerships with other bloggers. Combining resources is a powerful way of building traffic and revenue —or of getting an entirely new project off the ground.

For example, Allison Worthington and Barbara Jones partnered up. Allison had the blogging experience and had built a strong community; Barbara had a lot of experience working with brands that wanted to get more involved in the mom-blogging community. The Blissdom Conference — their joint effort — is now going on its fourth year, and has expanded to Canada as well.

Another way of working with other bloggers is to pool your advertising sales together. Chic Chick Media is the partnership among three bloggers: Laurie Turk of Tip Junkie, Cindy Lou Hopper of Skip To My Lou, and Kim Demmon of Today’s Creative Blog.

They write on similar topics, have the same target audience, and are quite successful individually. Yet it was difficult for any of them to find long-term advertisers, because most large advertisers seek to buy ads on sites that can deliver a significantly higher volume than most individual blogs can generate.

Yet together, as Chic Chick Media, they could promote their blogs as one advertising package, reaching nearly half a million readers a month. This is extremely attractive to advertisers who don’t want to (or can’t) manage advertising buys on multiple smaller sites.

It is important to note here that business partnerships require a very clear understanding of how you and your business partners will work together. At the very least, you should have a written agreement stating who is responsible for what, how recordkeeping will be established, how costs will be shared, and how revenue will be split.

This doesn’t need to be a complicated legal document, but it absolutely should be in writing. For the best protection, have a lawyer get involved to ensure that all parties’ interests are protected. Much of the time, you don’t know what you don’t know — and you don’t want to find that out after a disagreement occurs.