Find the Right Buyer for Your Mom Blog - dummies

Find the Right Buyer for Your Mom Blog

By Wendy Piersall, Heather B. Armstrong

Although the right buyer might approach you about your mom blog, you might have to search out a buyer. Flippa is a marketplace just for people who want to buy and sell websites.

When you find a potential buyer for your mom blog, the time from initial conversation to actual purchase can take weeks or months. A buyer will have to do due diligence and ensure that all your stated traffic and income figures are indeed accurate.

Plus, the negotiating process is not easy — and for many people it can be quite humbling. Most people think their business is worth more than it really is. Because every transaction is different, there’s no way to predict the pitfalls you may face in the sale of your own blog.

  • Steer clear of revenue-sharing deals. There are two glaring problems with this approach:

    • Once the site is sold, it is out of your control. You will not have any influence over the profitability of the site.

    • If there was very little upfront investment, potential buyers could feel they’d have little to lose by walking away from the project if they got too busy or their business plan didn’t work out on the first try.

  • Be wary of extending a payment plan. Unless you know your buyer has great credit, don’t allow the buyer to pay you over time. At the very least, minimize the payment period to a short time frame, such as six months.

    Circumstances can change too easily — and you could either be out the remainder of your payments, or have to go to court to collect them. Neither of those is a very fun option.

  • Make sure your advertisers will allow you to transfer the sale of your blog. Some ad networks will not let new owners of a site be a part of their network. If you work with your advertisers directly, be sure to discuss the sale with them before the sale is finalized.

    If you’re worried about information leaking before the deal is done, you can ask the ad network to sign a Non-Disclosure Agreement (NDA) to keep the potential sale of your site confidential.

  • You might be asked to sign a non-compete agreement. A non-compete agreement generally prevents you from starting up another website that would compete directly with the site you just sold for a certain length of time.

You must have a lawyer review your sales contract. There are plenty of legal loopholes you would never know to look for.