Burst Moms Network for Your Mom Blog - dummies

Burst Moms Network for Your Mom Blog

By Wendy Piersall, Heather B. Armstrong

Burst Moms Network is a specialty division of Burst Media, one of the oldest established online ad networks. While Burst has a minimum traffic requirement, it does not have set terms and conditions for all the publishers that join the network. Burst works to build a custom advertising agreement with each of its publishers to meet the different needs of each website.

The Burst Moms Network home page.
The Burst Moms Network home page.

The Burst Moms Network has the following requirements and benefits:

  • Minimum traffic requirement: 10,000 monthly unique visitors.

  • Target audience requirement: Moms who can be categorized by either life stages or lifestyles and interests.

  • Revenue Split: Varies.

  • Editorial requirements: Burst states that it looks, first and foremost, for a blog with a professional design and logo with uncluttered sidebars. Burst prefers working with bloggers who have media kits ready and are aware of their statistics via Quantcast or comScore; those indicators convey that the blogger is in tune with her business.

  • Other benefits: Burst Moms Network has several different advertising options beyond standard banner ads, including home page takeovers and social media campaigns. Because the terms are flexible, you can work with the network in a range of ways, from being a backup network to exclusively representing your site.