Build Your Mom Blog to Match Goals and Plans

By Wendy Piersall, Heather B. Armstrong

You need to take a long-term approach to the decisions you make about how you build your mom blog today. Blogging is an extremely powerful medium, and can be like that perfect job that can take you to where you want to go.

Here are just a few examples of how your short-term goals may need to change to accommodate your long-term goals:

  • Write a book. If your long-term goal is to write a book someday, it will be important now to build a following and establish yourself as an expert in your craft. These aspects of blogging are very important to publishers who scout for new writers. Getting there may mean (in the short term, at least) that you don’t have the time to build advertiser relationships.

  • Own a blog that earns passive income from advertising. If your long-term goal is to build a business that generates passive income from advertising and affiliate marketing, then it will be crucial now to build a blog that has a lot of traffic — and that means writing with search engine optimization in mind.

    Focusing on advertising income may mean (in the short term) that you won’t have time to build an active community around your site.

  • Be a marketing consultant. If your long-term goal is to be a social media marketing consultant, it will be important now to be extremely active on Facebook and Twitter, and to get involved with brands that are developing high-profile blogger-outreach campaigns. This focus may mean, in the short term, that you won’t have time to build a lot of traffic to your own site or do your own projects.