Blogging with Pinterest - dummies

By Amy Lupold Bair

If Twitter is the snarky little brother of the social media family, then Pinterest is the crafty aunt who always brings the best desserts to holiday gatherings. Founded in 2010, Pinterest has grown from 5,000 users in its first year to 100 million monthly active users in 2015, according to the social media giant.

Pinterest is a visual wonderland with images of everything from DIY dining room tables created from reclaimed barn wood to inspirational quotes superimposed on photographs of ocean sunsets. Described as a visual bookmarking and discovery platform, the site is a virtual pinboard of ideas located on the Internet and shared in user-created Pinterest boards.

Pinterest
Pinterest is an incredibly visual social media platform comprised of themed, virtual pinboards.

Blogging and Pinterest

The connection between Pinterest and blogging is crystal clear and can be significantly beneficial to most bloggers. SEO, or search engine optimization, helps blogger content to be seen by the millions of potential readers conducting searches on sites such as Google and Bing each day. Imagine that Pinterest is one more place for potential readers to both find and share your content, but rather than searching on Google or Bing, they’re searching on Pinterest itself.

You can search Pinterest using the phrase “rainbow birthday cake.” Instead of receiving a list of related links as you would on Google, you are served photo after photo of related images. Clicking on these images will take you to — you guessed it — blog posts related to your search!

Pinterest search
Pinterest searches provide images that are all linked to posts on the web.

Creating Pinterest content

So how does an image linked to a post appear in Pinterest in the first place? Unlike Google search results that are provided by Google itself, Pinterest content is populated entirely by other Pinterest users. Each user creates Pinterest Boards, themed categories that contain pins related to that theme.

Here’s an example of a populated Pinterest Board, in this case organized around the topic of Fourth of July. Posts on this Board vary in topic from dessert and drink ideas to patriotic outfits for kids.

Pinterest Board
This Fourth of July Pinterest Board is one example of how to organize ideas and images on this platform.

You may notice when browsing the web now that there are various Pin This–type tools throughout online content. These Pinterest social sharing buttons are found everywhere from the beginning of a post to the images throughout the post to the end of the post next to comment and other social share buttons. In a post on the blog, Resourceful Mommy, hovering over each image provides readers with a Pin It option.

Pinterest
Hovering over images on ResourcefulMommy.com provides readers with the option to pin those images to their Pinterest Boards.

Utilizing Pinterest to grow your audience

As they say, there is more than one way to bake a cake, and there is more than one way for bloggers to tap into the power of Pinterest in growing blog readership. A great place to start is by creating your own Pinterest account and populating your own Boards.

To create a free Pinterest account, perform the following steps:

  1. Point your web browser to Pinterest and create a business acccount.
  2. Provide your email address.
  3. Create a password.
  4. Type your blog name into the Business name field.
  5. Select Professional under the drop-down menu for business type.
  6. Add your blog’s URL in the website (optional) field.
  7. Click Create account.
Pinterest
Creating a Pinterest account related to your blog is a quick process.

Now, it’s not a good idea to create Pinterest Boards that are covered in nothing but pins from your own blog. One of the cardinal rules of social media is that you promote others more than yourself. With that said, it certainly behooves you to create Boards related to your content so that you can include your own posts as a small portion of each Board.

Another critical way to tap into the power of Pinterest is to include visually appealing photographs and graphics in each of your blog posts. After all, if you want readers to share your content on Pinterest, you need to include an image that can be pinned.

Take some time to search around Pinterest to get an idea of what types of images draw your eye to them most quickly. Are there certain colors that grab your attention? Do you tend to click on images with superimposed headings? Take some time to play around with your blog post images and notice which articles are receiving the most interaction from the Pinterest community.

Social media still remains a very personal experience, and everyone will utilize these platforms in a slightly different way. Now get out there and get social!