Blogging with LinkedIn - dummies

By Amy Lupold Bair

LinkedIn is a social networking tool that focuses on business-oriented networking rather than friend-based networking. Many online professionals have been using it for years as a way to network with other professionals and showcase their own resumes. It turns out, however, that LinkedIn is a fantastic tool for bloggers.

Connecting through LinkedIn

One of the best reasons for a blogger to set up a LinkedIn account is exposure, and no. Creating a professional-looking LinkedIn account highlighting both your professional and blogging achievements is a great way for people to find you, including future readers and potential clients. Unlike those surfing Twitter for brief tweets and Facebook for fun pictures, the people spending time on LinkedIn are more likely to come ready to read great, often wordy content.

Remember reading about building your community as well as joining existing blogging communities in Part 3? LinkedIn is a wonderful tool to connect with other bloggers in your niche. Not only can you create connections by linking to each other’s accounts, but you can also create and join existing niche LinkedIn groups. This is a fabulous way to grow your network.

Some other great ways for bloggers to use LinkedIn include:

  • Creating personal updates that link back to your latest blog post
  • Sharing posts from other blogs that might relate to your site and your network
  • Showcasing your blog’s latest achievements
  • Connecting to other bloggers who are farther along in their blogging journeys
  • Showing potential readers and clients a bit more about you than what you can include on your blog’s About page or bio

Creating your LinkedIn account

Like most social media platforms, creating a LinkedIn account is simple, quick, and free. To get started, perform the following steps:

  1. Point your web browser to LinkedIn.
  2. Provide your first and last name.
  3. Provide an email address.
  4. Create a password that is six or more characters in length.
  5. Click Join Now.
Creating a free LinkedIn account is quick and easy.

Ready to learn more about LinkedIn? Check out LinkedIn For Dummies, 3rd Edition, by Joel Elad (John Wiley & Sons).

Blogging on LinkedIn

Although connecting with other bloggers and potential readers and clients through LinkedIn seems like a no-brainer, what you may not realize is that you can actually blog directly on LinkedIn. LinkedIn’s blogging platform is called Pulse, located under the Interests menu on your LinkedIn page. Once there, LinkedIn users can choose to publish a post just as they would on their own blog. It’s even possible to publish a complete blog post directly to your LinkedIn home page.

Even though it may seem counterintuitive for bloggers to post content somewhere other than their own website, posting on LinkedIn may actually be a way to drive readers to your site. Remember that visitors to LinkedIn are looking for information and are ready to spend some time reading content.

By posting directly to LinkedIn, you’ve got an opportunity to show a new audience what you can do. Write a fantastic how-to or list post related to your niche, show off your photography skills with your media selections, or highlight a professional skill you bring to the blogging table. Once LinkedIn readers get to know you through your posts on that platform, they may be ready to make the jump with you to a new platform — your blog!