Benefits of Different Kinds of Blog Networks for Your Mom Blog - dummies

Benefits of Different Kinds of Blog Networks for Your Mom Blog

By Wendy Piersall, Heather B. Armstrong

A blog network is a group of blogs working together to build traffic and revenue. You face a lot of technical challenges in setting up your blog network. There are also many ways to set one up. So in some cases, a blog network could be as simple as a loosely associated group of bloggers who promote each other or sell advertising together.

This is how the Double Duty Divas blog network got started in 2010 by Cecelia Mecca and Bridgette Duplantis. They now boast a membership of over 300 individually owned and operated blogs that pool their resources to attract advertisers and grow traffic.

B5Media is one of the older blog networks around, and has gone through several different structures over the years. Early on, the network established multiple blogs on different websites and hired writers to write on the blogs. Some of the blogs were also started by others, joining the network with the condition that they could leave again someday should the need arise.

After a while, B5Media began to group the blogs into related topics, selling advertising on the blogs as a group. Through some management changes, B5Media decided to change its format altogether. Today, it has merged each group of blogs into just a few multi-blog sites.

The changes were due to many factors, mostly making them easier to maintain and to consolidate their content into fewer domains. From the viewpoint of search engine optimization, this is positive — there are more links pointing to just one domain, instead of to 5–20 domains.

There really is no one answer that’s right or wrong. You’ll need to decide on a structure that’s right for you, based on all these factors. Look carefully at existing blog networks and note what you like and dislike about each of them. Ultimately, you’ll be able to put together a plan that combines all the elements you think will bring you the best chance for success.