Analytics Data Provides Insights about Mom Blog Audience - dummies

Analytics Data Provides Insights about Mom Blog Audience

By Wendy Piersall, Heather B. Armstrong

The Google Analytics and Quantcast analytic tools measure your influence and translate it into the numbers and data brands need to see. Don’t worry if you don’t have a lot of traffic. There are gems to be found in your data, no matter how many readers you have.

When you know how to read your Google Analytics reports and Quantcast data, you can start looking for information that you think brands would be interested in.

For example, if your top content happens to be on the topic of being a mom entrepreneur, an office-supply chain would probably want to get its message in front of your readers. If you rank well on Google for bread recipes, a maker of kitchen appliances — especially bread machines — would be a smart prospect to pursue as a sponsor.

When you’re gathering your numbers together to build a media kit or as part of a pitch, get the hard part out of the way first. There’s no two ways around it: Brands will want to know how many visitors you have. If you skirt around the issue, they could assume the worst — that you have 10 visitors, when in fact you have 10,000.

So just get over any embarrassment you may feel about how many readers you have, and just tell your prospective sponsor up front. Because it’s not all about quantity — the quality of the attention your blog gets is important too.

For someone with a half a million visitors a month, the numbers seem impressive. But some brands may, in fact, prefer to work with the person who only has 1,000 visitors. The reasoning is that the huge audience might be too varied to fit into the brand’s target market.

But the brand might know for certain that the smaller audience would be interested in its product. Brands would get a better sell-through from 10 percent of 1,000 viewers than from .001 percent of 500,000 readers.