Amplify Your Mom Blog with a Podcast

By Wendy Piersall, Heather B. Armstrong

Kelly McCausey started the very first work-at-home-mom podcast in November 2003, and she frequently says, “Podcasting made me.” Although Kelly was an early adopter, it has been her consistency and perseverance that has really brought her success. As of early 2011, she has created over 325 episodes, and both her readership and number of listeners continues to grow.

At the beginning, Kelly used her podcast to establish herself as an expert and worked with a few advertisers who stuck with her for many years. Today Kelly doesn’t accept advertising, but instead can promote her own products and services as a part of her show.

Because Kelly is a WAHM (work-at-home-mom) coach and her products are for work-at-home moms as well, the podcast has given her substantial credibility and has set her apart from others selling similar products.

Kelly’s podcasting tips for success follow:

  • Market your podcast the same way you promote your blog. Twitter and Facebook are just as important for this medium as they are for any other.

  • Experiment with show length. When she first started, she was creating shows much longer than they needed to be, and has now settled into a shorter and more successful show length ranging between 40 and 60 minutes. Several other podcasters feel their optimum show length is about 20 minutes.

  • Optimize your podcasts for search engines. Kelly posts every show with a write-up of the names of guests, a show guide, show highlights, and links to resources mentioned in the episode. Because search engines can’t listen and index a podcast, it’s important to put this information into writing so listeners can find your content.

  • Best podcasting tools. BlogTalkRadio is best for live podcasting. If you’re going to record and edit your podcasts, Kelly recommends using Skype for clear-sounding interviews, Pamela for recording, and Audacity for sound editing.

  • Establish a presence on iTunes. iTunes can bring in 20 percent to 50 percent of your new listeners, because iTunes users actively seek out new audio content to download.

  • Tap opportunities that are unique to podcasting. Kelly says there’s still plenty of room to be a big fish in a small pond in the podcasting world, because fewer people develop good podcast content. It takes a lot of work and time to develop a regular audio show, and it can open doors that blogging alone can’t do because you have a whole other content channel to distribute content through.

  • How to find advertisers. Finding sponsors for your podcasts is the same as finding sponsors for your blog. The fact that an advertiser can reach both your readers and your listeners is definitely an extra value for them, so it would benefit you to create various advertising packages to promote both your podcast and your blog.

    Additionally, some people are great talkers, but not such great writers. Podcasting offers a medium that’s better suited to these individuals (who might not even be blogging otherwise).

Kelly McCausey’s blog has even more resources for aspiring podcasters and work-at-home moms. You can see her website here.

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