LinkedIn Requirements for a Company Page - dummies

LinkedIn Requirements for a Company Page

By Joel Elad

Currently, there are more than 3 million Company pages on LinkedIn, and the number grows every day. The millions of LinkedIn users who follow these companies are current and potential customers, interested job applicants, business partners, and even curious industry watchers who want to hear the latest news, see the latest products and services, and reach out and interact with company leaders, managers, and employees.

LinkedIn bills their Company pages as a “central hub” where millions of LinkedIn users can “stay in the loop” of company news and activities.

Read more about the Company page benefits.

When you decide to list your company on LinkedIn Company pages, understand that there are some requirements to protect the quality of this directory while making it accessible to companies of all sizes. Here are some things to keep in mind:

  • Your profile must show you’re a current employee. In your LinkedIn profile Experience section, you must have a position that defines you as a current company employee, manager, or owner. If you don’t have a position defined, you will need to create that position in your profile before continuing with this process.

  • Have a company e-mail address defined in your account. You are allowed to associate more than one e-mail address with your LinkedIn account, so make sure that one of your e-mail addresses for your profile is a company e-mail with the company domain name. This e-mail does not need to be your primary address for LinkedIn for you to have a Company page.

  • Your company’s e-mail domain must be unique to your company. One way LinkedIn controls the integrity of its Company page directory is to make sure that each e-mail domain can only be used once to create a Company page. Free e-mail providers like Yahoo! Mail, Gmail, and Hotmail are too generic to be associated with any one company, so an e-mail address from one of those providers doesn’t work.

    If your company doesn’t have its own e-mail domain, consider creating a LinkedIn Group for your company, instead of a Company page, so that your employees, customers, and business partners can stay in touch.

  • Your LinkedIn Profile Strength must be rated Intermediate or All Star. LinkedIn uses a system called Profile Strength to rank its users’ ability to create a robust profile, based on the number of sections a LinkedIn user has defined on her profile and network. The Profile Strength rating must be Intermediate or All Star in order for them to create a Company page.

  • You must have several first-degree connections on LinkedIn. Company page administrators on LinkedIn need to be part of the LinkedIn community in general, so LinkedIn requires that administrators have more than just one or two LinkedIn connections before they can create a Company page.