LinkedIn is one of the few social networking sites where you can remain quite passive and still experience amazing success. Imagine getting on Facebook or Twitter and doing absolutely nothing — nothing would happen.But on LinkedIn, simply by having an optimized profile infused with your keywords, people find you.

LinkedIn search is a little peculiar. When you search by a person’s name in the LinkedIn search bar, it doesn’t matter if the person is in your network or not; his or her profile (provided there is one) appears in search results.But as you know, people don’t always search LinkedIn by name. When typical users search by keyword, the results that appear are from profiles that are in their LinkedIn networks — not the entire LinkedIn user database.

Now that you’ve decided to optimize your LinkedIn profile, let’s make sure you didn’t miss any sections or make any mistakes. Your public LinkedIn profile is your online reputation and digital face to the world. ©Shutterstock/Monkey Business ImagesYour LinkedIn profile must be perfect, as this is how people see and judge you.

Whether you are working on your LinkedIn profile or just doing some good ol’ fashioned job research, coming up with the right keywords is challenging. The good news is that there are tools designed to assist you in finding the right keywords. Check out the following tools and strategies to find keywords for your LinkedIn profile.

They are almost synonymous: LinkedIn and job search. It’s a shame, really. Often, connotation is what stops a lot of people from joining and interacting on this professional network. When you use LinkedIn for branding, reputation management, thought leadership, and business intelligence, a funny side effect happens.

Underneath the hood of your LinkedIn Sales Navigator account is a section called Administrator Settings. This is where you do everything from upgrading your plan, cancelling your plan, and updating your payment information to connecting your company’s customer relationship management (CRM) system. Here, you discover the most important settings to keep on top of to ensure Sales Navigator runs smoothly for you.

LinkedIn Sales Navigator offers many sales tools to help you interact with leads and build valuable relationships using the LinkedIn platform. Managing your leads can be a cinch if you’re utilizing the Sales Navigator tools. Saving a lead in LinkedIn Sales Navigator There will be times when you won’t have the ability to immediately follow up on leads, so being able to save them to return to later is crucial.