How to Start Your Own eBay Store - dummies

How to Start Your Own eBay Store

By Marsha Collier

The requirements for opening an eBay Store are basic, but you should transact business (sell) on the site for quite a while before you open an eBay Store because you need a solid understanding of how eBay works and how to handle all types of transactions. These are eBay’s requirements:

  • You must be registered as an eBay seller, with a credit card on file.

  • You must have a Verified Premier PayPal account.

After you’ve shopped the eBay Stores, you may be thinking that this is a good place to open your own store. There’s great news on that end because eBay Stores have the most reasonable rent on the Internet. At an eBay Store, you are not constrained by the auction format of a 1-to-10-day maximum. You can list your fixed-price items in your eBay Store on a “good till cancelled” basis.

Opening an eBay Store without a large stock of items, or many items that you stock in multiples, makes no sense. Opening an eBay Store is really for experienced sellers — those who make a business on the eBay site selling merchandise they bought for the purpose of reselling.

Retailers who come to the eBay site to expand their business can be successful with the stores, but certainly it helps to know the e-commerce ropes already.

Paying the landlord

When paid annually, the rent for a Basic eBay Store is as low as $15.95 per month, Premium stores $49.95, and Anchor stores (just like your local department store) pay $179.95 a month. The benefits of each level of store are based on your sales revenue: The more you sell, the better the deal you get on insertion fees.

There are also other benefits to owning a store: cost-per-click advertising, sales management tools, vacation holds, Markdown Manager, and lots of promotional benefits for your merchandise.

The reasonable pricing behind eBay Stores is a remarkable bargain. For as little as $15.95 a month, you have the opportunity to sell your merchandise to over 140 million registered users!

Stores get a prescribed number for free listings (auction or fixed-price) per month:

  • Basic Store 150 listings

  • Premium Store 500

  • Anchor store 2,500

After a store has exhausted their free listings, they are charged a nominal fee.

eBay Store Listing Fees after Using Free Quota
Type of Store Auctions Category Books, DVDs & Movies, Music, and Video Games Other Categories
Basic 25¢ 20¢
Premium 15¢ 10¢
Anchor 10¢

Listing fees and monthly rent can be just the tip of the iceberg if you choose to get fancy by using all kinds of options. Don’t spend too much on them until you’re fully entrenched in an eBay business — by that time, you’ll have the experience to know what to add and when. Stick with the basics.

The Final Value Fees are based on the total amount paid by the customer, including shipping.

Store Final Value Fees
Categories Final Value Fee (Maximum $250)
Computers, Tablets & NetworkingVideo Game Consoles 4%
Coins & Paper Money, Stamps 6%
Select Consumer ElectronicsCameras & Photo 6%
Musical Instruments & Gear 7%
Motors Parts & Accessories 8%
Clothing, Shoes & Accessories 9%
Collectibles 9%
Home & Garden 9%
Camera & Photo Accessories 9%
Cell Phone Accessories 9%
All Other Categories 9%

When pricing your items for sale — or even deciding whether to have an eBay Store, you can use the “Fee Illustrator” on eBay.

Running an auction is easy too

When you have an eBay Store, you’ll have a bunch of fixed-price listings, but no doubt you’ll want to run an auction from time to time. Your auctions are included in your free monthly listing quota; once you exceed that number you have to pay an Insertion Fee. On the good side, your Final Value Fees are lower than if you do not have a store.

Opening your eBay Store

Once open, your store will have its own personalized URL, which you can link to in your e-mails or from your Facebook business page (or other social media sites).

Naming your eBay Store is your first challenge. Choose a name that describes the types of items your store will carry or one that includes your User ID. Don’t choose a name that is so esoteric or overly creative that it doesn’t give possible shoppers a clue as to what you carry. A creative store name and logo are pictured here.


As you can see from the ShopIt Fashion Store page, each store can have its own categories. You get to make them up yourself so your customers can find items within your store in an organized manner. You can define up to 300 custom categories up to three levels deep. Each category can have a maximum of 29 characters for each name in your store.

Your eBay Store home page has links for your Store Information: Store Policies and About the Seller page. The About the Store page is the same as your About Me page. You can also create up to 15 other custom pages.

Spend some serious time on eBay before you open an eBay Store. Study some of the successful stores. You need to have enough know-how to make your store a success!