How to Select an Auction Item Category
Many eBay sellers will tell you that selecting the exact category isn’t crucial to achieving the highest price for your item — and they’re right. The bulk of buyers (who know what they’re looking for) just input search keywords into eBay’s search box and look for their items.
Others may select a category and peruse the items for sale to see whether a particular one strikes their fancy (just like going to the mall but without the parking hassles).
On the first page of the Sell Your Item form, you select the main category for your item. Type the UPC or the ISBN number from the code of a new product. If there is no visible barcode, type at least three keywords that best describe your item in the box provided and click Search.
Here’s where your creativity can come into play. Who says that a box of Blue Dog (the famous doggie icon painted by Cajun artist George Rodrigue) note cards belongs in Everything Else (where most greeting cards are listed)? If you look around, you may find a better category, such as Art.
The Find Categories tool appears the second you open the Sell Your Item page. Just click the associated link to browse for categories. Check to see whether anyone else is selling the item (and in which category) — or just let this tool help you pick a good category.
You can also browse the categories by clicking (surprise!) the Browse Categories tab on this page. This will help you select your main category, and the thousands of subcategories. eBay offers you this wealth of choices in a handy point-and-click way.
The following figure shows you how to narrow the subcategory listings manually on the Sell Your Item page.
To select a category, here’s the drill:
Click one of the main categories.
In the next box, you see a list of subcategories.
Select the most appropriate subcategory.
Continue selecting subcategories until you have narrowed your item listing as much as possible.
You know you’ve come to the last subcategory when you don’t see any more right-pointing arrows in the Categories.
Most bidders scan for specific items in subcategories. For example, if you’re selling a Bakelite fruit pin, don’t just list it under Jewelry; keep narrowing your choices. In this case, you can put it in a costume-jewelry category that is especially for Bakelite. To narrow the category of your item, just keep clicking until you hit the end of the line.