How to Design Your eBay Store - dummies

By Marsha Collier

In the Store Design area, you can perform major tasks required for your eBay store. This is where you can easily change the look and feel of your store to make your brand unique and easily recognizable by your consumers.


Here are a just few of the tasks you should consider revisiting:

  • Store design: You can always go back to the design area and change the name of your Store or the theme of your pages. You can also change the way your store items are displayed: Gallery View or List View. Neither view is inherently better, but the Gallery View shows the thumbnail gallery pictures of your items.

    You should also select the order in which your items will sort. Highest Priced First, Lowest Priced First, Items Ending First, or Newly Listed First. If you choose Items Ending First option, buyers can get the chance to swoop in on items closing soon.


  • Custom pages: Most successful eBay sellers have a Store Policies page. When you set up a policies page, eBay supplies you with a choice of layouts. Just click the Create New Page link to select the template that you want to use. Don’t freak out if you don’t know HTML; eBay helps you out with an easy-to-use HTML generator, as found in the Sell an Item form.


    Following are some important policies to include:

    • Indicate to what locations you’ll ship. If you don’t ship overseas or outside the United States., make that clear. Ditto if you do. Just make sure you know what’s required to ship internationally before you promise to do it.

    • Specify the sales tax you plan to collect. If your state doesn’t require you to collect sales tax, leave the area blank. If it does, select your state and indicate the proper sales tax. Most states won’t require you to collect sales tax unless the sale is shipped to your home state.

    • State your customer service and return policy. Fill in the information regarding how you handle refunds, exchanges, and so on. Be sure to include whatever additional store information you think is pertinent.

    You can also set up a custom home page for your Store, but it’s not a popular option. Most sellers feel it’s best to let visitors go right to the listings of what’s for sale.

  • Custom categories: Here’s where you really make your eBay Store your own. You may name up to 300 custom categories that relate to the varied items you sell in your store.

  • Promotion boxes: Set up some promotion boxes and change them every month or so to keep your store’s look fresh. Select items for promotion that work well with the particular selling season. You have the option of inserting a filmstrip of your items. When your prospective buyer mouses over one of the photos, it expands.

  • Search engine keywords: Check out this area to see the keywords that eBay forwards to the major web shopping and search feeds. If you think there are better keywords, be sure to add them.