Getting Ready to List Your Item on eBay

By Marsha Collier

After you decide what you want to sell on eBay, find out as much as you can about it and conduct a little market research. Then you should have a good idea of the item’s popularity and market value.

Before you list your item, make sure that you have these bases covered:

The specific category under which you want the item listed: Ask yourself where you’d look for such an item — and also remember the categories you saw most frequently when you conducted your market research with the eBay search function.

To find out which category will pay off best for your item, run a search and then check sold listings. See how many of this type of item are selling now. Scroll down to the left of the page and click the sold listings box. This tells you which items sold recently on eBay and the price for which they sold. Then sort your results by Price + Shipping: Highest First and look over the sales to see in which categories the most successful items are listed.

What you want to say in your item description: Jot down your ideas. Take a good look at your item; especially if it’s in its original box, go over every inch of both the item and its box, and make a list of keywords that describe it. Keywords are single descriptive words that can include the following (this is hardly a complete list):

  • Brand name
  • Complete model name (research helps here)
  • Size of the item (citing measurements if appropriate)
  • Age or date of manufacture
  • Bar code to find the UPC (Universal Product Code) or GTIN (Global Trade Identification Number)
  • Manufacturer’s part number (MPN)
  • Condition (new or used)
  • Rarity
  • Color
  • Size
  • Material

If you’re daunted by the listing page, struggle through it anyway. This way you’ve finished the hard work before you even begin.

Whether you want to attach a picture (or pictures) to your description via a Uniform Resource Locator (URL): Pictures help sell items, and it’s important to have at least one. You can upload photos to eBay easily from your computer, or store them on a website and use the URL to bring them into your item’s description for extra punch.

The price at which you think you can sell the item: Be as realistic as you can. (That’s where your market research comes in.)