For Google, content is still king. If you have written materials from past jobs or from your time at school, you’re sitting on a gold mine of content that can help you rank. The best thing you can do with these materials is publish them on high-ranking content-sharing sites or blogs. However, before you can publish your golden nuggets, you may have to tweak them so they’re most effective.
If your content contains sensitive material from a company or anything that may harm an organization, you need to clean it out. Either remove any specific mention by changing the names of things (products or companies, for example) to fictitious names or find a way of altering the text so you can remove the sensitive parts completely without ruining the flow of the prose.
You also want to make sure your writing has the proper keywords and links. The most important keyword is your name. Make sure your full name appears at the top and bottom of the document with links to your other online properties.
Use this format for the top of the document:
Keyword-Rich Title
By Your Full Name (linked to an online résumé)
At the bottom of your document, include an author’s resource box. In this area, be sure to include the following information:
Your full name
A brief description of what you do, including your value statement, if you have one
Any relevant links, including your LinkedIn profile (remember to use contextual linking, not just “click here”)
A call to action, such as “call me” or “e-mail me”
Here’s an author’s resource box you can use (the underlined bits of text are links):
Joshua Waldman, author of Job Searching with Social Media For Dummies, is recognized as one of the nations top authorities in social media career advancement. To learn Joshua’s secret strategies for shortening the online job search and getting the right job right away, watch his exclusive video training here to learn How To Use Social Media Find a Job: http://careerenlightenment.com/training.
After you’ve dolled up your written material, you’re ready to post it to high-ranking sites online. Open accounts with each of these free services:
Docstoc: This site promotes document sharing. The more you upload to Docstoc, the more documents you can download. In your case, each document you submit will be indexed by Google.
WordPress: You can use WordPress to create a blog site for yourself where you can distribute your old papers, reports, or articles. These sites usually rank pretty high in Google.
Scribd: This popular document-sharing network is also indexed by Google. You can invite friends to join your network, and then you can see when they post as well. You also get a public profile that you can customize.
Keep your written submissions to about 500 words. Generally speaking, people don’t read content longer than that online. If your material is longer than 500 words, break it up into parts.