Web Marketing: How to Edit Your MSN adCenter Account - dummies

Web Marketing: How to Edit Your MSN adCenter Account

By John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten

Once you have created your web marketing account in MSN adCenter, you many need to add billing information or edit your account settings. The use of this resource could help bring you the success you’ve been hoping for!

How to add billing information

Your account isn’t quite ready to run yet; you have to add payment information. Follow these steps:

  1. Click the Accounts & Billing tab and then click the Payment Methods tab.

  2. Click the Add a Payment Method button and choose to add a card or add PayPal account.

  3. Fill in all information fields for credit card information or PayPal login, including the billing address and click the Add button.

    You should now see your just added payment method to the Payment Methods screen. The nonrefundable $5 setup and activation fee will be charged. That’s it!

How to edit settings

You might need to tweak your account or campaign settings after your ads have started running. To do so, follow these steps:

  1. Sign in to your account.

    You should see everything from your initial setup in the dashboard.

  2. Select the campaign you just created and then click the Edit Campaign Settings link.

    The Campaign Settings page opens.


  3. Change the settings as desired.

    You can change the name of the campaign and edit the budget settings. You can also adjust the days of the week, times of the day, and other targeting options here that you entered during the initial setup. You can also add negative keywords for the campaign.

  4. Click Save.

  5. Click the ad group you created during the initial setup.

    The Manage Selected Ad Group page opens.

  6. Click the Edit Ad Group Settings link.

  7. Change the settings as desired.

    You can edit the name of the ad group, add negative keywords at the ad-group level, and enable or disable the content network, which is all the MSN partners as well as the syndicated search partner network. You want to retain the search network for Bing and Yahoo! only so that your ads show on those search results pages. This can be found under the Ad Distribution setting.

    For any ad group settings that are different from the campaign level, the ad group settings take precedence and override any campaign level settings.