Download Content Other Than Apps on Your iPhone
You may have noticed that the App Store app on your iPhone offers nothing but apps. iTunes on your computer, on the other hand, includes sections for Music, Movies, TV Shows, Books, Podcasts, and iTunes U in addition to Apps.
On your iPhone, you obtain music, movies, and TV shows with the iTunes app, and books and magazines with the free iBooks app, which you’ll have to download if you don’t already have it. To download podcasts or iTunes U content, however, you’ll need the Podcasts or iTunes U apps, which (curiously) are not included with your iPhone out of the box.
The good news is that both apps are free in the App Store, so if you want to shop for podcasts or iTunes U content on your iPhone, you should probably go download one or both apps now.
Think of iTunes as a shopping mall with a bunch of stores (that is, the Music, Movies, TV Shows, Books, Podcasts, and iTunes U links) in a single location. Your iPhone doesn’t have a mall, so you shop for different kinds of content in the appropriate store (that is, the App Store, iTunes, iBooks, Newsstand, Podcasts, and iTunes U apps).
The good news is that because these “store” apps all work pretty much the same, and you know how to use the App Store app, you also know how to use all of the store apps.