Track Stocks with Free Bloomberg iPhone App - dummies

Track Stocks with Free Bloomberg iPhone App

By Bob LeVitus

If you want to watch your stocks but don’t have an E*Trade or other online brokerage account, you may want to consider Bloomberg, the self-titled app from the Bloomberg wire service. This cost-free app offers stock quotes, market information, and financial news.

Bloomberg offers the news in a number of different ways. Of course, you can get company-specific news when you view a stock, but in the News tab, you can get a list of news headlines and filter it in more than a score of ways.

For instance, when you first fire up the app, you only see Worldwide and Exclusive categories. However, you can also list news according to most read, bonds, commodities, currencies, the economy, emerging markets, energy, funds, health care, insurance, municipal bonds, politics, opinions, and more. You can filter by 13 different countries. You can even get audio news right in the app.

There’s also a tab for Markets. The app includes the six exchanges and indices, as well as another 40 or so markets and indices from around the world. You can toggle through options to view “%” Chg (percent change) in terms of points and the time at which the numbers in the “Last” column were registered. If you tap an individual listing, say DOW JONES, the app opens up to a stock page.

The stock page offers you just about everything you might want to know about the stock’s performance for the day, as well as a short paragraph explaining what it is you’re looking at —handy for those who don’t know.

With the Bloomberg app you can put together a list of stocks you want to watch. When you choose the stocks, you can enter how many shares you own and the price at which you bought them. To see the value of your holdings, tap the orange triangles at the top of the columns for some additional options.

Even with its easy-to-read, simple-to-use features, the Bloomberg app is not the best app for monitoring the value of your portfolio. It is, however, a great way to monitor your portfolio’s day-to-day performance and to get general interest financial news and news relating to your stocks.