Basics of the Energizer Personality Audiences for Innovative Presentations - dummies

Basics of the Energizer Personality Audiences for Innovative Presentations

By Ray Anthony, Barbara Boyd

These optimistic personalities love an imaginative innovative presentation because they adore novelty and innovations of all sorts. Energizers are fun-loving, highly sociable, and sometimes flamboyant personalities who can be the life of the party. Journalist and bubbly television personality Katie Couric and the supremely entrepreneurial and charismatic benefactor Oprah Winfrey are typical Energizers, throwing off positive energy in all directions.

These mostly right-brain dominant people become sales and marketing professionals, entrepreneurs, motivational speakers, media celebrities, and politicians. Communicative, motivational, entertaining, and visionary describe Energizer personality types.

The characteristics, traits, attitudes, and behaviors that define this most outgoing, confident, and creative personality type are

  • Imaginative, innovative, intuitive, and daring risk-taker

  • Dreamer, visionary, idealist who loves big and bold ideas

  • Impulsive, intuitive, spontaneous, and emotional

  • Great at synthesizing ideas, concepts, and theories

  • Can be unconventional and unorthodox in solutions

  • Mercurial — enjoys exciting, meaningful change

  • Thrives on admiration, recognition, and applause

  • Dislikes rigid rules, regulations, or tradition — can be a maverick

  • Easily distracted and bored — changes direction and focus frequently

  • Excellent communicator who takes pride in influencing people and events

If you want sharp-witted visionaries, innovators, and passionate business evangelists, Energizers are the best personality types to fill the bill. Their brilliance and frequently fearless risk-taking combines with large does of creativity at work. They come up with amazing and impressive ideas almost on cue.

On the negative side, Energizers become bored easily if situations stagnate. They scatter their energies on too many projects, thus diluting their effectiveness. They over-promise and under-deliver because of their unrealistic optimism and may be unreliable with deadlines, which they often see as tentative in nature and importance.

Their unabashed, lofty idealism comes across as naïve to other personality types. Energizers can fall short by being too emotionally truthful — wearing their hearts on their sleeves. Their verbal and behavioral impulsiveness can damage their professional credibility.

How to identify Energizers within a minute in your innovative presentation

An Energizer’s body language, voice, and behavior typically show the following:

  • Outgoing

  • Fast talker

  • Loud voice

  • Animated, informal, friendly

  • Emotional, expressive

  • Relaxed

  • Open, social

How to best present to Energizers with your innovative presentation

Giving a presentation to Energizers is almost always a pleasant, uplifting experience. As you present to a group, you see these personality types looking at you, smiling, and maybe even giving you a subtle thumbs-up.

Energizers pay attention to fast-paced, interesting, creative, and entertaining presentations; they languish in those filled with volumes of extraneous data and slow-talking, passive, or solemn presenters who seem to drone on with no energy and enthusiasm.

When presenting to Energizers, focus on the unique, new, and innovative aspects of your program, project, or product/service. Show your passion in your presentation without overdoing it. Not only should you exhibit warmth and friendliness, but you can be playful, witty, and humorous with these informal, fun personalities who enjoy bantering with you.

Use lots of relevant graphics, diagrams, visuals, animations, or videos that vividly illustrate your ideas or messages as opposed to a splattering of dull, text-and-numbers-saturated slides. Keep your presentation concise and moving quickly for these somewhat attention-deficit personalities. Let them know who else has successfully implemented your solution, program, or recommendation; what the positive impact was on the people, operation, and financials; and how exciting it was for those involved.

While you’re at it, give Energizers lots of personal attention and recognition, and engage them by eliciting frequent feedback. Pose relevant, thought-provoking questions that move them toward a conclusion or decision to act upon your recommendation. Talk about fresh and daring ideas, adventuresome opportunities, worthwhile changes, and enticing possibilities. Energizers tend to procrastinate with decisions, so provide an attractive, compelling plan with assurances and incentives to get them to commit.

Some Energizers pride themselves on being well-intentioned, good-hearted mavericks, contrarians, and non-traditionalists in their organization. If you suspect that to be so, aim your presentation to spotlight the unconventional, but highly effective, results-oriented nature of your project, program, or product/service offering that will make a positive difference for the Energizer and her organization and show the stuffed shirts how it should be done.

These are things you don’t want to do during your presentation with Energizers:

  • Don’t come across as formal, impersonal, cool, or detached.

  • Don’t neglect to get them involved in enhancing your creative ideas and solutions.

  • Don’t be rigid and come across as a close-minded know-it-all.

  • Don’t let them leave important decisions dangling — subtly redirect them to closure.

  • Don’t come across as dismissive of their ideas and recommendations.

Energizers love it when you imaginatively communicate in a dynamic, interactive, and entertaining fashion. When it comes to being creative in your presentation, open up the floodgates for this personality. Think of ways to inform them with fascinating visuals, photos, anecdotes, stories, metaphors, videos, physical props, storyboards, and stunning executive summary handouts. This personality type thrives on infotainment (information + entertainment) or edutainment (education + entertainment) presentations.