How to Market Web Content to Social Media with - dummies

How to Market Web Content to Social Media with

By John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten

After you have the main components of your website set up, you can automatically use its content to market your products to the world using a free tool like is a free web-based tool that allows you to post messages to multiple social networks at the same time. lets you schedule messages to post on future dates and times and enable real-time updates from your blog to the main social networks. When you make a blog post, a blurb is automatically distributed to your social networks with a link back to the blog post.

  1. Go to

  2. Sign up for a free account by entering your e-mail address and a password, and click the Sign Up button.

  3. On the Deliveries tab, click the + Add Route button to begin the setup process.

  4. From the Choose Your Source pop-up window, Choose New.

  5. Right-click your website’s RSS icon and select Copy Link Address.

    You can get your RSS feed icon by subscribing to RSS creators like You can copy and paste its HTML code.

  6. Paste your RSS URL into the Feed URL text field and make sure the Feed Active box is checked.

  7. Click Save Source.

  8. Choose the social networks you would like your website changes to be delivered to.

    These include Twitter, Facebook, Tumblr, LinkedIn, and StatusNet.

  9. Once all your destinations are set up, click the Post tab in the top navigation bar and send a test post to your networks.

  10. Manually add content and assign the post to be sent to any or all of the destinations you’ve just set up in the system.

    Consider not autoposting to Facebook because Facebook gives higher weight to manual posts. If you manually post to Facebook, more people will see your content.

Now when you publish your blog posts, they are automatically sent to the networks you chose to connect with in