Marketing Automation Campaigns: Data Analyst Key Questions

By Mathew Sweezey

Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation. To have a successful marketing automation campaign, knowing your audience and how to engage with them in a meaningful way is critical.

Download the data analyst key questions to help guide your marketing automation campaign from start to finish.

  • Know your customer

  • Build a buyer persona worksheet

  • Map the buyer’s journey