Tips for Marketing to Mobile Users - dummies

By John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten

Part of Web Marketing All-in-One For Dummies Cheat Sheet

A complete web marketing strategy makes use of all electronic media, including mobile phones and other devices. Some keys to mobile marketing success include these pointers:

  • Don’t be blinded by youth. Mobile marketing is applicable to all ages. Provide value, and everyone benefits.

  • Set objectives and success measures. Before you start, know why you’re running a program and what you want to accomplish.

  • Plan for every customer lifecycle. Mobile applies to awareness, acquisition, loyalty and retention, customer care, and retirement.

  • Get permission and build trust. Always get permission first from mobile subscribers before engaging them on their mobile phone.

  • Take your time and test it. Give yourself time to test your mobile marketing initiatives and have them certified by the wireless carriers when necessary.

  • Start now; don’t wait to learn. Mobile is becoming a primary channel for customer engagement, so learn to use it now!

  • Be creative. Mobile subscribers want value, information, and entertainment. Don’t limit yourself to just holding steady.

  • Launch your mobile marketing programs, test them, review the measures, and then do it better next time. Mobile marketing, like any other practice, takes time to learn.