Metrics to Consider When Evaluating the Success of Your Branding

By Stephanie Diamond

Part of Content Marketing Strategies For Dummies Cheat Sheet

Monitoring whether you’re successfully applying your brand values is critically important. Here are a few measures that you should use to check whether you are successful:

Type Analytics
General company measures Market share, ROI, and gross revenue
Brand awareness Reach and engagement with social media
Brand loyalty Retention and frequency of purchases