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Published:
September 5, 2018

LinkedIn Sales Navigator For Dummies

Overview

Make selling a social affair!

The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer, and the world's most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts.

With the help of LinkedIn Sales Navigator For Dummies, you'll learn how to write effective InMail messages and engage with prospects on the world's most successful professional networking site. Along with utilizing those features, you'll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more.

  • Use lead recommendations to get in front of the right buyer
  • Analyze your social selling efforts with real-time data
  • Reach more leads with customized InMail messages
  • Save 30 - 60 minutes a day previously spent on acquisitions

If you're a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can't be without.

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About The Author

Perry van Beek is a pioneer in social selling with LinkedIn. He founded Social.ONE and has been assisting companies with LinkedIn marketing, lead generation, and social selling since 2009. Perry conducts training and presents keynotes at sales conferences throughout the world. Connect with him on LinkedIn at www.linkedin.com/in/perryvanbeek.

Sample Chapters

linkedin sales navigator for dummies

CHEAT SHEET

Many companies are making the switch to start incorporating social selling into their daily sales routines. This handy Cheat Sheet will help you do that by giving you practical social-selling tips and well-tested strategies that you can start embracing today.

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To be successful with LinkedIn Sales Navigator, you need to see multiple perspectives of social selling. That’s why this list of social-selling leaders will give you some positive social influencers to follow. This list of social influencers is by no means complete. There are so many wonderful, talented, and helpful social-selling professionals out there who can offer additional perspectives and advice on how to succeed with social selling.
Once you’ve mastered the basics of LinkedIn Sales Navigator, check out these ten advanced lead-generation tips to help you take your social selling to the next level. Quantity versus quality with LinkedIn leads Those in sales all begin their sales careers with the same immediate goal: More! More! More! More contacts!
Underneath the hood of your LinkedIn Sales Navigator account is a section called Administrator Settings. This is where you do everything from upgrading your plan, cancelling your plan, and updating your payment information to connecting your company’s customer relationship management (CRM) system. Here, you discover the most important settings to keep on top of to ensure Sales Navigator runs smoothly for you.
Are you struggling to make meaningful connections with your target audience? Have all your website optimization efforts left you with a marginal spike in traffic and an even smaller boost in lead generation? If this sounds at all familiar to you, then perhaps you should focus your marketing attention on LinkedIn.
With 500 million active members, LinkedIn is the ideal platform for researching your target audience, and LinkedIn Sales Navigator is a handy tool for segmenting and tracking your outreach efforts. Here are five tips to help improve your prospecting — the process of filtering through reams of individual and information to isolate the most relevant prospects for your business — using Sales Navigator: 1.
The most effective way to engage with your customer now is through social selling online, and LinkedIn Sales Navigator is one of the most powerful tools available to help you do just that. The following strategies offer tangible steps you can take today to start incorporating social selling into your daily sales routine.
The search function in the Sales Navigator mobile app is not nearly as robust as it is in the desktop version of LinkedIn Sales Navigator. In fact, it offers fewer sorting and filtering options than even the basic search in the desktop version. We can’t really hold that against LinkedIn, though. There’s only so much functionality an app can have before it becomes a muddled mess.
LinkedIn Sales Navigator offers many sales tools to help you interact with leads and build valuable relationships using the LinkedIn platform. Managing your leads can be a cinch if you’re utilizing the Sales Navigator tools. Saving a lead in LinkedIn Sales Navigator There will be times when you won’t have the ability to immediately follow up on leads, so being able to save them to return to later is crucial.
LinkedIn Sales Navigator makes it easy to build up your prospect list. Sales Navigator lets you save leads and accounts. When you save a company as an account, you begin to see the company’s updates in your news feed as well as additional insights from Sales Navigator such as lead recommendations. Being able to keep up to date with the latest news at a company gives you a chance to find a common ground.
When first getting the hang of using LinkedIn Sales Navigator, most people stick with general database searches and filter the results as they get them. But as you get to know the program more, you’ll learn just how robust Sales Navigator’s search functions are, and how much time you’re actually wasting by not narrowing down your searches as much as possible right off the bat.
Social selling is about making connections with people first. The idea is that over time, you will build up enough of a network of potential sales through your use of social media that an increase in sales is the natural result of these efforts. People want to buy from people they like. And people begin to like other people when they get to know them first.
Whenever you save a lead or account in LinkedIn Sales Navigator — whether in the mobile app or desktop version — it gets put into a list. Your saved lists are accessible from either version of Sales Navigator, regardless of where you created it.In the mobile version of Sales Navigator, you access your saved lists by tapping the Lists icon (it’s the one with three dots and three lines) that appears in the menu bar on the bottom of your screen.
Currently, LinkedIn offers everyone a free month to try LinkedIn Sales Navigator. After that, LinkedIn offers three Sales Navigator plans: Professional, Team, and Enterprise. Each plan comes with specific benefits: Professional: $79.99 per month (billed monthly) or $779.88 per year (which breaks down to $64.99 per month) when you buy an annual subscription.
Many companies are making the switch to start incorporating social selling into their daily sales routines. This handy Cheat Sheet will help you do that by giving you practical social-selling tips and well-tested strategies that you can start embracing today.
There are many resources available to help you with your social-selling activities using LinkedIn Sales Navigator. Here are the top ten favorites. You’ll only improve how you sell with LinkedIn Sales Navigator. LinkedIn Profile Cheat Sheet Before you start your social-selling journey with LinkedIn Sales Navigator, you need to make sure your LinkedIn profile is up to par.
PointDrive is a feature of LinkedIn Sales Navigator that is included with some Team-level and Enterprise-level plans. It allows you to create, store, and manage presentations that are then packaged up to be sent to leads. PointDrive presentations can be personalized with your company’s branding and contact information, making it a great option when you want to send prospects more information in a professional-looking manner.
Sales Spotlights is a LinkedIn feature that uses LinkedIn’s data to pick out the prospects in your search who are most likely to be receptive to your communications. Sales Spotlights are located above your search results and are only available on the search results page. Clicking within each section highlights it, indicating that the results you see reflect that specific Sales Spotlight.
Social Selling Index (SSI) is the measurement of how your sales activities are performing with LinkedIn Sales Navigator. Underneath the “Share an update on LinkedIn” link is a quick glance at your SSI score. When you click your SSI number, you’re taken to a dashboard that paints you a picture of how your social-selling endeavors are going as well as how you stack up against your LinkedIn network as a whole.
LinkedIn Sales Navigator is LinkedIn’s solution to social selling. LinkedIn Sales Navigator is a sales prospecting tool that allows you to build and nurture relationships using the LinkedIn platform.What is social selling exactly? It’s pretty much just what the name sounds like — utilizing online social channels for selling purposes.
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Frequently Asked Questions

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