{"appState":{"pageLoadApiCallsStatus":true},"bookState":{"book":{"headers":{"timestamp":"2023-06-06T20:29:39+00:00"},"bookId":281867,"data":{"name":"Social Media Marketing All-in-One For Dummies, 4th Edition","title":"Social Media Marketing All-in-One For Dummies, 4th Edition","slug":"social-media-marketing-all-in-one-for-dummies-4th-edition","breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"},"slug":"marketing","categoryId":34243}],"description":"Marketing your business through social media isn't an option these daysit's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities.","bookOutOfPrint":false,"testBankPinActivationLink":"","publishedDate":"2017-04-21T12:11:02+00:00","primaryISBN":"9781119330394","secondaryISBNs":"9781119329923, 9781119330424","learningType":"Advance","primaryCategory":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"secondaryCategory":{"categoryId":33617,"title":"General Social Media","slug":"general-social-media","_links":{"self":"https://dummies-api.dummies.com/v2/categories/33617"}},"amazon":{"default":"https://www.amazon.com/gp/product/1119330394/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/1119330394/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/1119330394-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/1119330394/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/1119330394/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://www.dummies.com/wp-content/uploads/social-media-marketing-all-in-one-for-dummies-4th-edition-cover-9781119330394-203x255.jpg","width":203,"height":255},"authors":[{"authorId":9176,"name":"Jan Zimmerman","slug":"jan-zimmerman","description":" <p><b>Ric Shreves</b> has been building websites since 1995 and creating digital marketing campaigns for almost as long. He is a former columnist for <i>ComputerWorld</i> magazine and has built websites for some of the world's largest brands, including BASF, Colgate-Palmolive, and Tesco. <b>Michelle Krasniak</b> is a freelance copywriter and marketing consultant who specializes in content marketing. She has been writing professionally for over 15 years and has a passion for helping businesses of all sizes develop content to maximize their social media presence. ","hasArticle":true,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9176"}},{"authorId":9177,"name":"Deborah Ng","slug":"deborah-ng","description":" <p><b>Ric Shreves</b> has been building websites since 1995 and creating digital marketing campaigns for almost as long. He is a former columnist for <i>ComputerWorld</i> magazine and has built websites for some of the world's largest brands, including BASF, Colgate-Palmolive, and Tesco. <b>Michelle Krasniak</b> is a freelance copywriter and marketing consultant who specializes in content marketing. She has been writing professionally for over 15 years and has a passion for helping businesses of all sizes develop content to maximize their social media presence. ","hasArticle":true,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/9177"}}],"relatedArticles":{"_links":{"self":"https://dummies-api.dummies.com/v2/articles?book=281867&offset=0&size=5"}},"relatedBooks":[{"bookId":282743,"name":"Social Media Marketing All-in-One For Dummies","slug":"social-media-marketing-all-in-one-for-dummies-5th-edition","primaryCategory":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"categoryList":["business-careers-money","business","marketing"],"image":{"src":"https://www.dummies.com/covers/9781119696872.jpg","width":250,"height":350},"_links":{"self":"https://dummies-api.dummies.com/v2/books/282743"}},{"bookId":281868,"name":"Social Media Marketing For Dummies","slug":"social-media-marketing-for-dummies-4th-edition","primaryCategory":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"categoryList":["business-careers-money","business","marketing"],"image":{"src":"https://www.dummies.com/covers/9781119617006.jpg","width":250,"height":350},"_links":{"self":"https://dummies-api.dummies.com/v2/books/281868"}},{"bookId":282583,"name":"Small Business Marketing Strategies All-in-One For Dummies","slug":"small-business-marketing-strategies-all-in-one-for-dummies","primaryCategory":{"categoryId":34253,"title":"General Small Business","slug":"general-small-business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34253"}},"categoryList":["business-careers-money","business","small-business","general-small-business"],"image":{"src":"https://www.dummies.com/covers/9781119236917.jpg","width":250,"height":350},"_links":{"self":"https://dummies-api.dummies.com/v2/books/282583"}}],"cheatSheet":{"articleId":207545,"slug":"social-media-marketing-all-in-one-for-dummies-cheat-sheet","title":"Social Media Marketing All-in-One For Dummies Cheat Sheet","description":"The number of outlets for social media marketing is staggering. Blogs are just the beginning. Now you can choose from social networks (such as <a href=\"http://www.facebook.com/\">Facebook</a> and <a href=\"http://www.twitter.com/\">Twitter</a>), social bookmarks sites (such as <a href=\"https://mix.com/\">Mix</a>), social pinning sites (such as <a href=\"http://www.pinterest.com/\">Pinterest</a>), social curating sites (such as <a href=\"http://www.tumblr.com/\">Tumblr</a>), social media sharing sites (such as <a href=\"http://www.youtube.com/\">YouTube</a>), and even social resume sites (such as <a href=\"http://www.linkedin.com/\">LinkedIn</a>).\r\n\r\n[caption id=\"attachment_277548\" align=\"alignnone\" width=\"556\"]<img class=\"size-full wp-image-277548\" src=\"https://www.dummies.com/wp-content/uploads/social-media-marketing-concept.jpg\" alt=\"social media marketing\" width=\"556\" height=\"556\" /> © Rawpixel.com / Shutterstock.com[/caption]","categoryList":["business-careers-money","business","marketing"]},"bookAuthorBio":"<p><p><b>Ric Shreves</b> has been building websites since 1995 and creating digital marketing campaigns for almost as long. He is a former columnist for <i>ComputerWorld</i> magazine and has built websites for some of the world's largest brands, including BASF, Colgate-Palmolive, and Tesco. <b>Michelle Krasniak</b> is a freelance copywriter and marketing consultant who specializes in content marketing. She has been writing professionally for over 15 years and has a passion for helping businesses of all sizes develop content to maximize their social media presence. <p><b>Ric Shreves</b> has been building websites since 1995 and creating digital marketing campaigns for almost as long. He is a former columnist for <i>ComputerWorld</i> magazine and has built websites for some of the world's largest brands, including BASF, Colgate-Palmolive, and Tesco. <b>Michelle Krasniak</b> is a freelance copywriter and marketing consultant who specializes in content marketing. She has been writing professionally for over 15 years and has a passion for helping businesses of all sizes develop content to maximize their social media presence.</p>","additionalResourceLink":"","bookCompanionPage":{"pageId":0,"name":null,"slug":null,"_links":null},"seo":{"metaDescription":"","noIndex":0,"noFollow":0}},"_links":{"self":"https://dummies-api.dummies.com/v2/books/281867"}},"bookLoadedStatus":"success","bookExtras":{},"bookExtrasLoadedStatus":"initial"},"adsState":{"pageScripts":{"headers":{"timestamp":"2023-06-06T20:50:01+00:00"},"adsId":0,"data":{"scripts":[{"pages":["all"],"location":"header","script":"\r\n<script src=\"https://cdn.optimizely.com/js/10563184655.js\"></script>","enabled":false},{"pages":["all"],"location":"header","script":"\r\n<script>var _comscore = _comscore || [];_comscore.push({ c1: \"2\", c2: \"15097263\" });(function() {var s = document.createElement(\"script\"), el = document.getElementsByTagName(\"script\")[0]; s.async = true;s.src = (document.location.protocol == \"https:\" ? \"https://sb\" : \"http://b\") + \".scorecardresearch.com/beacon.js\";el.parentNode.insertBefore(s, el);})();</script><noscript><img src=\"https://sb.scorecardresearch.com/p?c1=2&c2=15097263&cv=2.0&cj=1\" /></noscript>\r\n","enabled":true},{"pages":["all"],"location":"footer","script":"\r\n<script type='text/javascript'>\r\n(function(){var g=function(e,h,f,g){\r\nthis.get=function(a){for(var a=a+\"=\",c=document.cookie.split(\";\"),b=0,e=c.length;b<e;b++){for(var d=c[b];\" \"==d.charAt(0);)d=d.substring(1,d.length);if(0==d.indexOf(a))return d.substring(a.length,d.length)}return null};\r\nthis.set=function(a,c){var b=\"\",b=new Date;b.setTime(b.getTime()+6048E5);b=\"; expires=\"+b.toGMTString();document.cookie=a+\"=\"+c+b+\"; path=/; \"};\r\nthis.check=function(){var a=this.get(f);if(a)a=a.split(\":\");else if(100!=e)\"v\"==h&&(e=Math.random()>=e/100?0:100),a=[h,e,0],this.set(f,a.join(\":\"));else return!0;var c=a[1];if(100==c)return!0;switch(a[0]){case \"v\":return!1;case \"r\":return c=a[2]%Math.floor(100/c),a[2]++,this.set(f,a.join(\":\")),!c}return!0};\r\nthis.go=function(){if(this.check()){var a=document.createElement(\"script\");a.type=\"text/javascript\";a.src=g;document.body&&document.body.appendChild(a)}};\r\nthis.start=function(){var t=this;\"complete\"!==document.readyState?window.addEventListener?window.addEventListener(\"load\",function(){t.go()},!1):window.attachEvent&&window.attachEvent(\"onload\",function(){t.go()}):t.go()};};\r\ntry{(new g(100,\"r\",\"QSI_S_ZN_5o5yqpvMVjgDOuN\",\"https://zn5o5yqpvmvjgdoun-wiley.siteintercept.qualtrics.com/SIE/?Q_ZID=ZN_5o5yqpvMVjgDOuN\")).start()}catch(i){}})();\r\n</script><div id='ZN_5o5yqpvMVjgDOuN'></div>\r\n","enabled":false},{"pages":["all"],"location":"header","script":"\r\n<script>\r\n (function(h,o,t,j,a,r){\r\n h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)};\r\n h._hjSettings={hjid:257151,hjsv:6};\r\n a=o.getElementsByTagName('head')[0];\r\n r=o.createElement('script');r.async=1;\r\n r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv;\r\n a.appendChild(r);\r\n })(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv=');\r\n</script>","enabled":false},{"pages":["article"],"location":"header","script":" <script src=\"//get.s-onetag.com/bffe21a1-6bb8-4928-9449-7beadb468dae/tag.min.js\" async defer></script>","enabled":true},{"pages":["homepage"],"location":"header","script":"<meta name=\"facebook-domain-verification\" content=\"irk8y0irxf718trg3uwwuexg6xpva0\" />","enabled":true},{"pages":["homepage","article","category","search"],"location":"footer","script":"\r\n<noscript>\r\n<img height=\"1\" width=\"1\" src=\"https://www.facebook.com/tr?id=256338321977984&ev=PageView&noscript=1\"/>\r\n</noscript>\r\n","enabled":true}]}},"pageScriptsLoadedStatus":"success"},"navigationState":{"navigationCollections":[{"collectionId":287568,"title":"BYOB (Be Your Own Boss)","hasSubCategories":false,"url":"/collection/for-the-entry-level-entrepreneur-287568"},{"collectionId":293237,"title":"Be a Rad Dad","hasSubCategories":false,"url":"/collection/be-the-best-dad-293237"},{"collectionId":295890,"title":"Career Shifting","hasSubCategories":false,"url":"/collection/career-shifting-295890"},{"collectionId":294090,"title":"Contemplating the Cosmos","hasSubCategories":false,"url":"/collection/theres-something-about-space-294090"},{"collectionId":287563,"title":"For Those Seeking Peace of Mind","hasSubCategories":false,"url":"/collection/for-those-seeking-peace-of-mind-287563"},{"collectionId":287570,"title":"For the Aspiring Aficionado","hasSubCategories":false,"url":"/collection/for-the-bougielicious-287570"},{"collectionId":291903,"title":"For the Budding Cannabis Enthusiast","hasSubCategories":false,"url":"/collection/for-the-budding-cannabis-enthusiast-291903"},{"collectionId":291934,"title":"For the Exam-Season Crammer","hasSubCategories":false,"url":"/collection/for-the-exam-season-crammer-291934"},{"collectionId":287569,"title":"For the Hopeless Romantic","hasSubCategories":false,"url":"/collection/for-the-hopeless-romantic-287569"},{"collectionId":296450,"title":"For the Spring Term Learner","hasSubCategories":false,"url":"/collection/for-the-spring-term-student-296450"}],"navigationCollectionsLoadedStatus":"success","navigationCategories":{"books":{"0":{"data":[{"categoryId":33512,"title":"Technology","hasSubCategories":true,"url":"/category/books/technology-33512"},{"categoryId":33662,"title":"Academics & The Arts","hasSubCategories":true,"url":"/category/books/academics-the-arts-33662"},{"categoryId":33809,"title":"Home, Auto, & Hobbies","hasSubCategories":true,"url":"/category/books/home-auto-hobbies-33809"},{"categoryId":34038,"title":"Body, Mind, & Spirit","hasSubCategories":true,"url":"/category/books/body-mind-spirit-34038"},{"categoryId":34224,"title":"Business, Careers, & Money","hasSubCategories":true,"url":"/category/books/business-careers-money-34224"}],"breadcrumbs":[],"categoryTitle":"Level 0 Category","mainCategoryUrl":"/category/books/level-0-category-0"}},"articles":{"0":{"data":[{"categoryId":33512,"title":"Technology","hasSubCategories":true,"url":"/category/articles/technology-33512"},{"categoryId":33662,"title":"Academics & The Arts","hasSubCategories":true,"url":"/category/articles/academics-the-arts-33662"},{"categoryId":33809,"title":"Home, Auto, & Hobbies","hasSubCategories":true,"url":"/category/articles/home-auto-hobbies-33809"},{"categoryId":34038,"title":"Body, Mind, & Spirit","hasSubCategories":true,"url":"/category/articles/body-mind-spirit-34038"},{"categoryId":34224,"title":"Business, Careers, & Money","hasSubCategories":true,"url":"/category/articles/business-careers-money-34224"}],"breadcrumbs":[],"categoryTitle":"Level 0 Category","mainCategoryUrl":"/category/articles/level-0-category-0"}}},"navigationCategoriesLoadedStatus":"success"},"searchState":{"searchList":[],"searchStatus":"initial","relatedArticlesList":[],"relatedArticlesStatus":"initial"},"routeState":{"name":"Book3","path":"/book/business-careers-money/business/marketing/social-media-marketing-all-in-one-for-dummies-4th-edition-281867/","hash":"","query":{},"params":{"category1":"business-careers-money","category2":"business","category3":"marketing","book":"social-media-marketing-all-in-one-for-dummies-4th-edition-281867"},"fullPath":"/book/business-careers-money/business/marketing/social-media-marketing-all-in-one-for-dummies-4th-edition-281867/","meta":{"routeType":"book","breadcrumbInfo":{"suffix":"Books","baseRoute":"/category/books"},"prerenderWithAsyncData":true},"from":{"name":null,"path":"/","hash":"","query":{},"params":{},"fullPath":"/","meta":{}}},"sfmcState":{"status":"initial"},"profileState":{"auth":{},"userOptions":{},"status":"success"}}

Social Media Marketing All-in-One For Dummies, 4th Edition book cover

Social Media Marketing All-in-One For Dummies, 4th Edition

Authors:

Jan Zimmerman ,

Published: April 21, 2017

Overview

Marketing your business through social media isn't an option these daysit's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities.

Marketing your business through social media isn't an option these daysit's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive

in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities.

Social Media Marketing All-in-One For Dummies Cheat Sheet

The number of outlets for social media marketing is staggering. Blogs are just the beginning. Now you can choose from social networks (such as Facebook and Twitter), social bookmarks sites (such as Mix), social pinning sites (such as Pinterest), social curating sites (such as Tumblr), social media sharing sites (such as YouTube), and even social resume sites (such as LinkedIn). [caption id="attachment_277548" align="alignnone" width="556"] © Rawpixel.com / Shutterstock.com[/caption]

About The Authors

Ric Shreves has been building websites since 1995 and creating digital marketing campaigns for almost as long. He is a former columnist for ComputerWorld magazine and has built websites for some of the world's largest brands, including BASF, Colgate-Palmolive, and Tesco. Michelle Krasniak is a freelance copywriter and marketing consultant who specializes in content marketing. She has been writing professionally for over 15 years and has a passion for helping businesses of all sizes develop content to maximize their social media presence.

Ric Shreves has been building websites since 1995 and creating digital marketing campaigns for almost as long. He is a former columnist for ComputerWorld magazine and has built websites for some of the world's largest brands, including BASF, Colgate-Palmolive, and Tesco. Michelle Krasniak is a freelance copywriter and marketing consultant who specializes in content marketing. She has been writing professionally for over 15 years and has a passion for helping businesses of all sizes develop content to maximize their social media presence.