Deborah Ng

The number of outlets for social media marketing is staggering. Blogs are just the beginning. Now you can choose from social networks (such as Facebook and X), social bookmarks sites (such as Digg), social pinning sites (such as Pinterest), social curating sites (such as Tumblr), social media sharing sites (such as YouTube), and even business networking sites (such as LinkedIn).

Snapchat allows snappers to use different lenses and filters to add whimsy and personality to snaps. Lenses can illustrate a mood, show holiday spirit, or add life and color to an image. Filters can display causes, show attendance at events, and promote a business. Lenses A lens adds special effects to your face, such as cat ears or a Santa hat.

You can find as many applications for marketing via mobile social media as you can imagine. Keep in mind the areas described in this list, whatever the device or market segment you target: News and updates: Distribute this type of information to your Twitter, Facebook, and LinkedIn followers, as well as to people on your prospect list and your newsletter subscribers.

The cost of customer acquisition (CCA) refers to the marketing, advertising, support, and other types of expenses required to convert a prospect into a customer. This can be difficult to determine with social media. CCA usually excludes the cost of a sales force (the salary and commissions) or payments to affiliates.

Try to come up with a list of at least 30 search terms for your social media marketing strategy that can be distributed among different pages of your website (more if you have a large site). You must juggle the terms people are likely to use to find your product or service with the likelihood that you can show up on the first page of search results.

You need to place key search terms on your social media pages. Start by reviewing your research for keywords and phrases. Decide on a primary set of four to six terms that best describe your company. Because your search terms must still relate to your content, you may want to reuse other sets for individual posts from your SEO research, mix them up, or include additional terms not optimized on your primary site.

Because search engines can’t directly parse the contents of multimedia, you must take advantage of all opportunities to use your relevant search terms in every metatag, descriptive field, or tag.Make these fields as keyword- and content-rich as you can. In these elements, you can often use existing keyword research, metatags from your website or blog, or optimized text that you’ve already created: Title and tag for your content: This catchy name should include a search term.

Sigh. Nothing ever stands still in the social whirl — or maybe social tornado is a better description. Regular Google search results for the past hour may include near real-time results from social media sites like Twitter, Facebook, Google+, or other channels such as blogs and press release sites.To view these, enter your search term on Google as usual.

Statista projects that the overall social media advertising market will grow from $11 billion in 2015 to more than $23 billion in 2018, representing more than 21 percent of all digital ad spending in the US.Mobile social media represents a major share of those advertising dollars. About 84 percent of Facebook’s ad revenue, 86 percent of Twitter’s, and 60 percent of Google’s now derive from ads that appear on mobile pages (including YouTube).