Social Media Marketing All-in-One For Dummies, 4th Edition
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You can see who is viewing your stories. This capability gives you a good indication of how well people are responding to your content, and whether certain types of content receive more views than others. You can also see which time of day gets you the most or least amount of views.

Knowing who is viewing your stories (and how many are doing so) helps you create a better content strategy and target your community. Moreover, it enables you to reward the people who view your snaps the most.

Take these steps to see who is viewing your stories:

  1. Go to your story.

    Under each image or video under your story, you’ll see an eye icon.

  2. Tap the eye icon for a list of everyone who viewed your story.

When you share several snaps to your story, you might notice that certain people stop viewing your snaps after a while. Knowing where viewership drops off can help you determine when people get bored or when you're sharing too much. For example, if your story features ten snaps, people don’t have to view them all. Then can swipe away at any time.

The beauty of Snapchat is that users don’t have to commit a lot of time for snaps. If your story is too long, people begin swiping away. If you’re planning a call to action, make sure you place it where your viewers are least likely to swipe away.

About This Article

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About the book authors:

Jan Zimmerman owns Sandia Consulting Group and Watermelon Mountain Web Marketing, where she both practices and provides support for social media marketing techniques. Deborah Ng is a freelance writer from central New Jersey. She blogs about books at and shares tips and job leads for telecommuters at

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