Jan Zimmerman

Periscope is a live streaming app that enables the user to broadcast from anywhere. This can be a good tool to add to your social media marketing arsenal. Like Instagram and Snapchat, Periscope is only available as a mobile app. Thus, you live stream directly from your smartphone.Your customers don’t have to be members of Periscope to watch a live stream, so you can link to your Periscopes from your Twitter and Facebook accounts so anyone can watch.

Mobile analytics is a bit different than web-based analytics. Because almost every social media service has a mobile application, it’s helpful to compare the effectiveness of social media in mobile versus web-based environments.You can most easily compare these platforms by segmenting social visitors. In Google Analytics, follow these steps: Choose Acquisition→ Social→ Network Referrals.

LivingSocial and Groupon reach fairly similar US audiences demographically, and both have expanded into the international market. If you plan on using either service for your social media marketing strategy, check out this table for details. Comparing Groupon and Living Social Groupon LivingSocial 74% are female.

Whether you’re marketing B2B (business-to-business) or B2C (business-to-consumer), you can find dozens of industry- or interest-specific social networks. Search online for communities in your industry. As long as the social network is large enough to support your time investment and continues to attract new users, you should enjoy enough of payback to make your effort worthwhile.

Hashtags help to make a photo searchable and can be a helpful element of your social media marketing strategy. For example, if you post a photo of shoes on Instagram and use the hashtag #shoes, #style, or #fashion (or a combination), that photo will show up in the streams of others who are looking for items by using the same hashtag.

You might consider using Instagram stories as part of your social media marketing strategy. Instagram has a stories feature that enables users to share rapid-fire images and video. stories give a place to add a sequence of photos or a video to illustrate a story. In this way, prolific Instagram posters can share a group of photos without hogging their friends’ feeds.

Snapchat allows snappers to use different lenses and filters to add whimsy and personality to snaps. Lenses can illustrate a mood, show holiday spirit, or add life and color to an image. Filters can display causes, show attendance at events, and promote a business. Lenses A lens adds special effects to your face, such as cat ears or a Santa hat.

You can see who is viewing your stories. This capability gives you a good indication of how well people are responding to your content, and whether certain types of content receive more views than others. You can also see which time of day gets you the most or least amount of views.Knowing who is viewing your stories (and how many are doing so) helps you create a better content strategy and target your community.

Before you go jumping into Snapchat as part of your social media marketing strategy, you need to learn the lingo. Here are the terms you should know if you want to use Snapchat: Snap: A photo or a 10-second video you take using Snapchat. Story: A photo or a series of photos set up to last 24 hours before disappearing.