Rob Ciampa

One phenomenon created by the Internet is the spread of viral video. Just like a virus (except that it’s the good kind that won’t make you sick), a viral video spreads rapidly online and can garner a million views in a relatively short time.On the opposite side of the spectrum lies the evergreen video: As its name implies, videos with this distinction usually remain fresh and vibrant for longer periods, providing a timeless quality to the content.

As a YouTube channel manager or content creator, your work may well be done when you’ve uploaded your videos and set the metadata. The last step when uploading a video is to publish it.Publishing is all about configuring the privacy settings that are most appropriate for your users and clicking Save during the upload process or by selecting a video on the YouTube Studio Video tab.

When someone infringes on copyright — whether it’s someone doing it to you or you doing it to someone else — there will be consequences. YouTube takes the breach seriously and will take down the infringing video. It also penalizes the offender with a strike. And as in baseball, if you get three strikes, you’re outta there!

Video reports and audience retention graphs are designed to help you understand how well your viewers are responding to your YouTube channel content. To find out who’s watching your YouTube videos, you have to try a different tack: check out YouTube’s audience reports. Diving into YouTube’s demographics metrics It helps to know who’s watching your YouTube content so that you can make important content-planning decisions.

It’s tough to talk about analytics with YouTubers without hearing supporting terms like metrics and insights. Don’t be put off by all the geeky terms. Once you’ve set goals for your channel, you can access YouTube analytics to work with metrics and insights.Here’s the skinny: Metrics are quantitative measurements, such as the number of views and the click-through rates on your channel.

Coming up with a mission for your YouTube channel is important, as is defining your audience and planning how your channel could best serve your target audience’s needs, but at some point you have to define the content that brings it all together. Well, there’s no time like the present, so get ready to tackle that task and develop your YouTube Channel content strategy.

You may already be familiar with the concept of discoverability — helping YouTube get your content in front of the right viewers through recommendations and search so that they watch your content rather than somebody else’s. Though watch time is a critical part of YouTube’s recommendation engine, a video’s metadata — its title, description, and tags — plays an important role in getting the video found in the first place.

You may wonder why music is even necessary in a YouTube video that isn’t destined to sell a pop singer’s latest album. Music determines a lot about the perception of your message because viewers make split-second, subconscious judgments about the content of your YouTube video depending on the type of music you choose.