Social Media Marketing All-in-One For Dummies, 4th Edition
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Hashtags make topics searchable without having to use a search bar or search engine. When you use a hashtag in your Facebook post, it’s visible to all who search for the topic used in your hashtag. For example, if you’re posting a healthy recipe using the grain quinoa, you can use the hashtag #quinoa, #recipes, or even #healthy. Now everyone who’s searching for that same hashtag will see your post.

Here are some best practices for using hashtags:

  • Use hashtags sparingly. Too many hashtags hurt the eyes. Try for one or two — any more than three is too many and makes your update look cluttered and confusing.
  • Hashtags should make sense. Don’t use a hashtag because it’s popular or trending. Use one that works with the content. The last thing your brand wants is to be accused of hashtag jacking, or spamming a hashtag with your irrelevant content.
  • Hashtags are all one word. Avoid spaces and hyphens when using hashtags. They’re all one word, usually all lowercase.
  • Do a search before using a hashtag. If you have a hashtag you want to use, do a search of that hashtag first. It could be in use or could have previously held inappropriate content.
  • Don’t worry about uppercase or lowercase. Hashtags are usually all lowercase. Don’t worry about making sure words are separated by capital letters.
  • It’s okay to use a unique hashtag. Don’t be afraid of making up your own hashtag. A unique hashtag can help your brand stand apart.

About This Article

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About the book authors:

Jan Zimmerman owns Sandia Consulting Group and Watermelon Mountain Web Marketing, where she both practices and provides support for social media marketing techniques. Deborah Ng is a freelance writer from central New Jersey. She blogs about books at and shares tips and job leads for telecommuters at

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