Social Media Marketing All-in-One For Dummies, 4th Edition
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Like all other Facebook content, you’ll want to have a plan in place for all your Facebook Live videos. Unlike a regular Facebook post, it’s not as easy to go back and edit your video. If you struggle with finding the right thing to say or don’t have talking points before you shoot your video, there may be lag time or uncomfortable pauses in the action, causing you to lose viewers.

If you want to use the Facebook Live feature regularly, put together an editorial calendar for ideas and dates. For each item on your editorial calendar, include the video’s description, the people who will be involved, the shooting location, and any other pertinent details. Work on a script, talking points, or interview questions before your broadcast.

Your video content should be reflective of your brand, even if it’s loosely related. Take steps before airing to make sure the content is entertaining or informational. Treat Facebook Live content as you would any other content. Be creative, be entertaining, and have fun.

Here are some creative ways to use Facebook Live:

  • Book readings: Launch a book by reading a chapter.
  • Recipe demos: Share knife skills, talk about specific ingredients, and offer tips for food presentation. Facebook Live is the perfect platform for foodies!
  • Physical fitness: Showcase exercises and offer tips for keeping fit and doing exercise in a proper, safe manner.
  • Nutrition: Share ideas for proper eating habits. Show off food swaps, present flavorful, healthy choices, and demonstrate how to cook delicious healthy food.
  • Listening parties: Preview a new song, promote a concert, or showcase new talent.
  • Product manufacturing: Bring customers to a factory or plant, or from the farm to the table. Seeing how something is made is a good way to get your customers to trust the brand and product.
  • Product demos: Show how a newly launched product works.
  • Behind the scenes: Share what goes on behind the scenes. For example, you can show planning meetings or introduce your Facebook community to staff.
  • Recording studio: Get a tour of a recording studio or watch a favorite band record a new song.
  • Theaters: Provide tours or theaters and previews of performances.
  • Teaching: Teach people how to do what you do. For example, a math teacher can share algebra shortcuts and a science teacher can demonstrate experiments.
  • Interviews with notable people: Conduct interviews with the people who are doing amazing things or have insight to share with your Facebook community.
  • Q & A with your online community: Do an online town hall. Invite your Facebook community to ask questions of you and your team. This two-way conversation brings others into the video and makes them feel as if they’re part of the brand.
  • FAQs: Answer the questions you’re asked the most (FAQs, or frequently asked questions).
  • Online charity auctions or telethons: Raise money for a favorite cause.
  • Life hacks: Share relevant tips for easier living.
  • DIY projects: Share tips for building a birdhouse, restoring furniture, repairing a wall, or installing drywall.
  • Real estate: Provide a video tour of a new house on the market.
  • Interior design: Present tips for furniture spacing, accessory placement, and color examples.
  • School events: Live stream a school's concerts, plays, and sporting events.
  • Town events: Promote local events such as parades and sporting events or visit and highlight local businesses.
  • Art projects: Show off works in progress, with fans watching as the artist finalizes the product.
  • Job openings: Announce job opportunities, showing where the chosen candidate will be working and what the job entails.
  • Safety tips: Share tips of fire safety or water safety.
Hopefully, you’re inspired by some of these ideas to come up with a few of your own.

Avoid negativity or depressing topics, if possible. If people are made to feel uncomfortable or bad about themselves, they’ll stay away from future live streams.

About This Article

This article is from the book:

About the book authors:

Jan Zimmerman owns Sandia Consulting Group and Watermelon Mountain Web Marketing, where she both practices and provides support for social media marketing techniques. Deborah Ng is a freelance writer from central New Jersey. She blogs about books at and shares tips and job leads for telecommuters at

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