Fundraising For Dummies
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No two fundraising campaigns are the same, but they all share the same goal: to raise money that nonprofit organizations can use to fund programs and help others. When you start a fundraising campaign, you need to make sure you have all the right pieces in place; account for the current economic climate; and create a plan that includes strategies for both short- and long-term fundraising

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John Mutz is a fundraising expert and speaker who has an extensive array of fundraising credits, including former chairman of the United Way Campaign of Central Indiana and former president of one of the nation's largest private foundations. Katherine Murray is a writer and small-business owner who consults with small and struggling nonprofits. She is the author of more than 40 books, including Green Home Computing For Dummies.

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