Fundraising For Dummies, 4th Edition
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Fundraising is a never-ending task for most nonprofit organizations. Although you may raise money with various campaigns for different programs within your agency, your overarching fundraising strategy requires you to
  • Write your mission statement — make it clear and memorable.

  • Develop a case statement that reflects who you are and what you do.

  • Develop a fundraising plan.

  • Choose dynamic leaders for your fundraising campaigns.

  • Involve your board in various aspects of your fundraising strategy.

  • Continually build, slice, and dice your donor list.

  • Build an online audience with social media.

  • Use all communication avenues — in person, by phone, through social media, the Web, e-mail, newsletters, and print — to connect with your donors.

  • Assess your effectiveness in all campaigns and do more of what works — and less of what doesn’t.

About This Article

This article is from the book:

About the book author:

Dr. Beverly A. Browning is the author of 43 grant-related publications and six editions of Grant Writing For Dummies. She has raised over $750 million in awards for her clients.

Stan Hutton is Program Consultant for the Clarence E. Heller Charitable Foundation.

Frances N. Phillips teaches grant writing at San Francisco State University.

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