Fundraising For Dummies, 3rd Edition
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As if a fundraiser’s job weren’t hard enough, sometimes the economy takes a tumble, causing contributions to your organization to slow down. You may need to revamp your fundraising message to make it clear that demands on your program are up, but donations are down. It’s also a good idea to take a look at your budget to see what you can live without until funding picks up again.

Use the following tips to help you get started:

  • Know what your organization needs, daily, monthly, quarterly, and yearly.

  • Make contingency plans — know when changes in funding will affect programming or staffing.

  • Increase your efforts to add to your annual fund.

  • Be as realistic as possible — and be candid with your board, staff, and constituents.

  • Use the downturn in giving as a prompt for your givers.

  • Maintain an attitude of “we’re all in this together.”

  • Cut costs where you can — by reducing print pieces and increasing e-mail contact, for example.

  • Use your resources — past board chairpersons, engaged donors, fundraising professionals — to help you navigate through challenging times.

About This Article

This article is from the book:

About the book authors:

John Mutz is a fundraising expert and speaker who has an extensive array of fundraising credits, including former chairman of the United Way Campaign of Central Indiana and former president of one of the nation's largest private foundations. Katherine Murray is a writer and small-business owner who consults with small and struggling nonprofits. She is the author of more than 40 books, including Green Home Computing For Dummies.

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