How to Use Online Ad Scheduling Options in MSN adCenter

By John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten

MSN offers scheduling options to web marketers to give you some flexibility. adCenter allows you to target your customers by days of the week and by specific blocks of time but also at the campaign and ad group levels. If you enable ad scheduling for an ad group that is also enabled at the campaign level, the ad group settings will take priority. adCenter also offers demographic bidding.


To set up ad scheduling in MSN, follow these steps:

  1. Open the campaign or ad group, and click the Edit Your Ad Group Settings link.

  2. In the Targeting Options section, click the Days link to edit for specific days.

  3. In the Available list, select the days of the week when you want your ads to appear using the check boxes.

  4. Also in the Targeting Options section, click the Time link to edit for specific blocks of available times to show your ads using the check boxes.

  5. Click the Save button.

You can set incremental bids on MSN adCenter for both time and day. adCenter aggregates these amounts, so if you do a 10 percent increase for Mondays and a 10 percent increase for the hours of 7 a.m.–11 a.m., your bids will be increased by 20 percent on Mondays during the hours of 7 a.m. to 11 a.m.!