How to Use Expansion Tools in MSN adCenter

By John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten

After you create your initial campaign and ad group in MSN adCenter, you’ll want to expand them at some point. As a web marketer, you can add campaigns and ad groups, as well as find out how to increase the number of keywords in your keyword lists.

How to add a campaign

To add a campaign to your MSN adCenter account, follow these steps:

  1. Open the account to which you want to add a campaign, and click the Campaigns tab. Click the Create Campaign button on your dashboard.

    The Create a Campaign page opens.

  2. Name your campaign.

  3. Select your targeting options and set your budget.

  4. Fill in your first ad’s text and keyword list.

  5. Click Save.

    When you create a new campaign, you’re not given the opportunity to name the ad group that must be created to go with it. adCenter creates a placeholder name of Ad Group #1. To change this name to one that describes your ad group, click Edit Ad Group Settings.

How to add an ad group to an existing campaign

To add an ad group to an existing campaign, follow these steps:

  1. Click the campaign from the Campaigns tab to which you want to add the ad group.

  2. Click the Create Ad Group button.

  3. Name your ad group and determine whether you want to use the campaign level settings for targeting and negative keywords.

    If not, click the Define Ad Group Level Settings for Targeting and Exclusions radio button and adjust.

  4. Fill in the ad copy and keyword lists, and click Save.

How to add an ad to an existing ad group

To add an ad to an existing ad group, follow these steps:

  1. Click the ad group to which you want to add an ad.

  2. Click the Ads tab.

  3. Click the Create an Ad button.

  4. Add your headline, body, and URLs.

  5. Click Save.