How to Estimate Your Web Marketing Traffic Using MSN adCenter

By John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten

At some point, you’ll want to expand your keyword list and estimating traffic in MSN can be useful to help web marketers do just that. But how do you determine which keywords to add? There are tools that tell you — based on data from previous searches and related searches — how many impressions and clicks you may receive for your new list of keywords.

To use the free traffic-estimating tool for keywords in MSN adCenter, follow these steps:

  1. Log in to your account.

  2. Open the ad group that you want to add keywords to.

  3. Click the Keywords tab and then click the Add Keywords button.

    The Add Keywords Tool page opens, .

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  4. In the Search for More Keywords section, choose the method in which you would like to search:

    • Use a “seed” keyword that you type

    • Paste a URL of a website

    The third option — find keywords on the destination websites for your ads — applies to the content network only if you’re searching for specific sites in which to display your ads.

    MSN displays a list of keywords and, next to them, the number of searches from the previous month.

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  5. Click Add next to the keyword you want to use, and select the match type next to the keywords that you want to add to your keyword list.

    When you make selections, the keyword is added to the new keyword box area and the ad group–level bid is displayed. Here you can change the bid for that specific keyword or leave it as is to apply to the ad group–level bid.

  6. When you finish selecting keywords, click the Apply button to save your work and add the keywords to the ad group.