By Bruce Clay

Much like its main search index, Google My Business is the most popular local vertical out there. Submitting your site to Google My Business enables you to show up for local queries, appear on Google Maps for searches there, and, of course, appear for relevant general queries via blended search when Google detects that a local result is appropriate. Here is a step-by-step guide to getting your site listed in Google My Business:

  1. Go to Google My Business, and then click the Get on Google button.

    First you’ll find out whether your business is already listed. You can also do a regular search in Google for your company name, and if your business already has a local listing, it will show up in the results. This can happen when Google has put your business on its map. But it may still be open to public editing if you haven’t yet verified ownership.

  2. Sign in to your Google account (if you aren’t already signed in). Then enter your business name (and address) to find it on the map.

  3. If your listing is there, click it and proceed to verify ownership (if you see View Dashboard, it’s already verified).

  • If your listing isn’t there yet, click Add Your Business. Complete the business setup form. You’ll then follow the instructions to verify that you are the business owner.

Be sure to enter the same NAP (name, address, phone number) for your business every time. That means that if you use “Bruce Clay, Inc.” in one local engine and then carelessly enter “BruceClay Incorporated” in another, you just confuse the search engines and possibly impact our ability to rank in local search. Being accurate with your local profiles up front can prevent a lot of hassle trying to correct inconsistencies across all the various sites and databases later.