How to Create Customized Twitter Background Images for Visual Social Marketing - dummies

How to Create Customized Twitter Background Images for Visual Social Marketing

By Krista Neher

Rather than use the premade background and color schemes on your twitter, you may completely customize them for optimal visual social marketing. If you create a custom image, be aware of different screen sizes in your design. Many custom designs make use of the space on the left to share information.


The problem is that screens with different resolutions may not be able to view all the text on the left. When you scale down the width of your browser window, you will notice that the size of Twitter feed area doesn’t decrease. Instead, it slides to the left to stay in the center of the screen, which can cover part of your customized background image.

When you create a custom image, the image must be in a PNG, JPEG, or GIF format and it must be smaller than 2MB. The image you create may be a single large image to display behind the entire profile, or you may tile a smaller image.

When you tile an image, it is repeated across and down to fill the space on the screen.

To create a single image to display behind the Twitter profile, you need to create a large image and remember that some of it will be displayed behind the Twitter account information.

You can download a number of free Photoshop templates online. Searching for the term Twitter background template download at your favorite search engine will display a number of websites with free, downloadable templates.

How to create a customized color scheme

You can use the customized color scheme options to change the colors displayed with your Twitter profile. You can change the background color and the color of links, and you can choose between black and white overlays. You can find color customization options at the bottom of the Design settings page, which you open by selecting Edit Profile and then Design.

How to create a visually stunning Twitter profile

The objective of customizing the images and color scheme on your Twitter profile is to create a visually stunning profile that supports your branding and attracts followers.

Follow these tips when creating your visual presence on Twitter:

  • Make it professional. Your Twitter profile should look professional, such as when you choose custom images that use the same color schemes. Incorrectly sized images that are either pixelated or the wrong size create a bad impression. Make sure that all your visual content is professional-looking.

  • Be consistent. All your visual content on Twitter should be consistent. Use the same colors and visual identity for all assets.

  • Matching matters. Rather than view each image individually, look at how they all work together. The profile, header, and background images should all complement each other and match visually.

  • Get inspired. If you’re struggling to come up with a strong visual theme for your Twitter account, spend some time looking at other Twitter accounts. Viewing a variety of accounts will provide you with inspiration regarding the types of visual elements that can make your Twitter account stand apart from the rest.