Taking Five Steps to Creative Thinking – The Young Technique

By David Cox

Part of Creative Thinking For Dummies Cheat Sheet (UK Edition)

Created by advertising guru James Webb Young, this reliable process for aiding creative thinking is in widespread use, especially in the face of problem-solving situations:

  1. Research what you already know: Explore the subject thoroughly and put your ideas together.

  2. Digest the information: Assimilate and review the information you gathered in step 1.

  3. Drop it! Park the problem and do something else for a while until step 4 materialises.

  4. Wait for an idea to come: Often a sudden and unexpected positive outcome happens.

  5. Reassess your idea: Examine the outcome objectively.