Special Offers for Your Kindle Paperwhite - dummies

Special Offers for Your Kindle Paperwhite

By Leslie H. Nicoll, Harvey Chute

In 2011, Amazon came out with a new option: special offers and sponsored screensavers — in other words, advertising for the Kindle Paperwhite and other e-readers. In exchange for this, Amazon discounted the price of the device — at present, a $20 discount on the price of the Kindle Paperwhite.

On online forums, users’ reactions to this change have been mixed, but mostly positive. Those who are opposed don’t like having advertising on their Kindle Paperwhite, period.

On the other hand, many appreciate the discounts and special offers on Kindle e-books and accessories, as well as on other products, such as clothing and electronics sold through Amazon. The special offers appear as screensavers and on a small bar at the bottom of the Home screen. No advertising occurs in content on the Kindle Paperwhite.

If you choose a Kindle Paperwhite with special offers and decide you don’t like them, you can unsubscribe for $20 — the difference in the price that you paid originally. Go to the Manage Your Kindle page, choose Manage Your Devices, and click Edit in the Special Offers column to unsubscribe. You may resubscribe later at no additional cost if you want, but you will not receive a refund.

The $20 charge does not include sales tax (for those states that tax Amazon purchases).

If you choose a device that includes special offers, the screensaver changes regularly. Some people, even if they don’t take advantage of the discounts, like the variety of pictures. Traditional Kindle Paperwhite screensavers — that is, with no special offers — display a variety of graphics related to printing, publishing, and writing, such as pen nibs and blocks of type.