The Benefits of Videos in Webinars

By Sharat Sharan, John Carucci

It’s always better to look at a moving image in webinars. It’s also human nature to trust someone you can both see and hear, rather than just hear. Even if the talking head is on someone’s computer screen, people can identify with someone they can see.

The speaker’s knowledge of the subject matter obviously plays a big role in the effectiveness of the presentation, but physical appearance and likability also factor into the equation. Making sure that you have the right people to put on-camera is certainly a factor, but the effort involved in that search seems like a small price to pay to take your webinar to the next level.

Here’s why video works in your presentation:

  • Your audience can see the speaker: The audience gets to see a real person as opposed to just hearing a voice. That’s because speaking alone doesn’t fully communicate your message to an audience. When you add body language, facial expressions, and other gestures, you’ve upped your game because all of those things factor into helping the audience understand your message.

  • You can use video clips: Besides showing the presenter, you can also integrate your promotional video clips, video segments, and YouTube clips into your presentation.

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  • It takes your webinar into the modern age: Video lets the presenter veer closer to what the audience is used to seeing; namely, a televised image. Audiences are always more receptive to the moving image.

And if that’s not enough, here are some eye-opening statistics about video:

  • According to the Internet analytics site ComScore, 89 million people in the United States will watch 1.2 billion online videos in a single day.

  • A survey by Kantar Media states that only about 26 percent of national brands are using online video to market to consumers.

  • Social Media Examiner says 76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter, and blog integration.