{"appState":{"pageLoadApiCallsStatus":true},"bookState":{"book":{"headers":{"timestamp":"2024-03-04T08:11:19+00:00"},"bookId":282514,"data":{"name":"Public Relations For Dummies","title":"Public Relations For Dummies","slug":"public-relations-for-dummies-2nd-edition","breadcrumbs":[{"name":"Business, Careers, & Money","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34224"},"slug":"business-careers-money","categoryId":34224},{"name":"Business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34225"},"slug":"business","categoryId":34225},{"name":"Business Communication","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34232"},"slug":"business-communication","categoryId":34232}],"description":"<b>Proven techniques that maximize media exposure for your business</b><br /> <br /> <br /> A seasoned PR pro shows you how to get people talking<br /> <br /> When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.<br /> <br /> Discover how to<br /> * Map a winning PR strategy<br /> * Grab attention with press releases, interviews, and events<br /> * Cultivate good media relations<br /> * Get print, TV, radio, and Internet coverage<br /> * Manage a PR crisis","bookOutOfPrint":false,"testBankPinActivationLink":"","publishedDate":"2006-05-30T12:11:07+00:00","primaryISBN":"9780471772729","secondaryISBNs":"9780470220214,9781118052792,9780470056509","learningType":"Advance","primaryCategory":{"categoryId":34232,"title":"Business Communication","slug":"business-communication","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34232"}},"secondaryCategory":{"categoryId":0,"title":null,"slug":null,"_links":null},"amazon":{"default":"https://www.amazon.com/gp/product/0471772720/ref=as_li_tl?ie=UTF8&tag=wiley01-20","ca":"https://www.amazon.ca/gp/product/0471772720/ref=as_li_tl?ie=UTF8&tag=wiley01-20","indigo_ca":"http://www.tkqlhce.com/click-9208661-13710633?url=https://www.chapters.indigo.ca/en-ca/books/product/0471772720-item.html&cjsku=978111945484","gb":"https://www.amazon.co.uk/gp/product/0471772720/ref=as_li_tl?ie=UTF8&tag=wiley01-20","de":"https://www.amazon.de/gp/product/0471772720/ref=as_li_tl?ie=UTF8&tag=wiley01-20"},"image":{"src":"https://catalogimages.wiley.com/images/db/jimages/9780471772729.jpg","width":250,"height":350},"authors":[{"authorId":10434,"name":"Robert W. Bly","slug":"robert-w-bly","description":" <p><b>Eric Yaverbaum,</b> best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance. <b>Bob Bly</b> and <b>Ilise Benun</b> are both New York communications professionals. ","hasArticle":true,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/10434"}},{"authorId":10433,"name":"Eric Yaverbaum","slug":"eric-yaverbaum","description":" <p><b>Eric Yaverbaum,</b> best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance. <b>Bob Bly</b> and <b>Ilise Benun</b> are both New York communications professionals. ","hasArticle":true,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/10433"}},{"authorId":10435,"name":"Ilise Benun","slug":"ilise-benun","description":" <p><b>Eric Yaverbaum,</b> best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance. <b>Bob Bly</b> and <b>Ilise Benun</b> are both New York communications professionals. ","hasArticle":true,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/10435"}},{"authorId":10436,"name":"Richard Kirshenbaum","slug":"richard-kirshenbaum","description":" <p><b>Eric Yaverbaum,</b> best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance. <b>Bob Bly</b> and <b>Ilise Benun</b> are both New York communications professionals. ","hasArticle":true,"_links":{"self":"https://dummies-api.dummies.com/v2/authors/10436"}}],"relatedArticles":{"_links":{"self":"https://dummies-api.dummies.com/v2/articles?book=282514&offset=0&size=5"}},"relatedBooks":[{"bookId":292855,"name":"Advertising For Dummies","slug":"advertising-for-dummies","primaryCategory":{"categoryId":34243,"title":"Marketing","slug":"marketing","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34243"}},"categoryList":["business-careers-money","business","marketing"],"image":{"src":"https://www.dummies.com/covers/9780470045831.jpg","width":250,"height":350},"_links":{"self":"https://dummies-api.dummies.com/v2/books/292855"}},{"bookId":282515,"name":"Public Speaking Skills For Dummies","slug":"public-speaking-skills-for-dummies","primaryCategory":{"categoryId":34232,"title":"Business Communication","slug":"business-communication","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34232"}},"categoryList":["business-careers-money","business","business-communication"],"image":{"src":"https://www.dummies.com/covers/9781119335573.jpg","width":250,"height":350},"_links":{"self":"https://dummies-api.dummies.com/v2/books/282515"}},{"bookId":282041,"name":"Business Storytelling For Dummies","slug":"business-storytelling-for-dummies","primaryCategory":{"categoryId":34255,"title":"General Business","slug":"general-business","_links":{"self":"https://dummies-api.dummies.com/v2/categories/34255"}},"categoryList":["business-careers-money","business","general-business"],"image":{"src":"https://www.dummies.com/covers/9781118661215.jpg","width":250,"height":350},"_links":{"self":"https://dummies-api.dummies.com/v2/books/282041"}}],"cheatSheet":{"articleId":209135,"slug":"public-relations-for-dummies-cheat-sheet","title":"Public Relations For Dummies Cheat Sheet","description":"To get people talking about you, your company, or your product, you need to develop a good public relations (PR) plan. Applying some PR fundamentals, knowing how to deal with the media, getting your press release to stand out and your blog noticed are all key steps in your public relations campaign.","categoryList":["business-careers-money","business","business-communication"]},"bookAuthorBio":"<p><b data-author-id=\"10433\">Eric Yaverbaum,</b> best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance. <b data-author-id=\"10434\">Bob Bly</b> and <b data-author-id=\"10435\">Ilise Benun</b> are both New York communications professionals.","additionalResourceLink":"","bookCompanionPage":{"pageId":0,"name":null,"slug":null,"_links":null},"seo":{"metaDescription":"Public Relations For Dummies (0471772720) combines the best practical tools with insight and flair to provide guidance on every aspect of PR.","noIndex":0,"noFollow":0}},"_links":{"self":"https://dummies-api.dummies.com/v2/books/282514"}},"bookLoadedStatus":"success","bookExtras":{},"bookExtrasLoadedStatus":"initial"},"adsState":{"pageScripts":{"headers":{"timestamp":"2024-03-04T05:50:01+00:00"},"adsId":0,"data":{"scripts":[{"pages":["all"],"location":"header","script":"\r\n<script src=\"https://cdn.optimizely.com/js/10563184655.js\"></script>","enabled":false},{"pages":["all"],"location":"header","script":"\r\n<script>var _comscore = _comscore || [];_comscore.push({ c1: \"2\", c2: \"15097263\" });(function() {var s = document.createElement(\"script\"), el = document.getElementsByTagName(\"script\")[0]; s.async = true;s.src = (document.location.protocol == \"https:\" ? \"https://sb\" : \"http://b\") + \".scorecardresearch.com/beacon.js\";el.parentNode.insertBefore(s, el);})();</script><noscript><img src=\"https://sb.scorecardresearch.com/p?c1=2&c2=15097263&cv=2.0&cj=1\" /></noscript>\r\n","enabled":true},{"pages":["all"],"location":"footer","script":"\r\n<script type='text/javascript'>\r\n(function(){var g=function(e,h,f,g){\r\nthis.get=function(a){for(var a=a+\"=\",c=document.cookie.split(\";\"),b=0,e=c.length;b<e;b++){for(var d=c[b];\" \"==d.charAt(0);)d=d.substring(1,d.length);if(0==d.indexOf(a))return d.substring(a.length,d.length)}return null};\r\nthis.set=function(a,c){var b=\"\",b=new Date;b.setTime(b.getTime()+6048E5);b=\"; expires=\"+b.toGMTString();document.cookie=a+\"=\"+c+b+\"; path=/; \"};\r\nthis.check=function(){var a=this.get(f);if(a)a=a.split(\":\");else if(100!=e)\"v\"==h&&(e=Math.random()>=e/100?0:100),a=[h,e,0],this.set(f,a.join(\":\"));else return!0;var c=a[1];if(100==c)return!0;switch(a[0]){case \"v\":return!1;case \"r\":return c=a[2]%Math.floor(100/c),a[2]++,this.set(f,a.join(\":\")),!c}return!0};\r\nthis.go=function(){if(this.check()){var a=document.createElement(\"script\");a.type=\"text/javascript\";a.src=g;document.body&&document.body.appendChild(a)}};\r\nthis.start=function(){var t=this;\"complete\"!==document.readyState?window.addEventListener?window.addEventListener(\"load\",function(){t.go()},!1):window.attachEvent&&window.attachEvent(\"onload\",function(){t.go()}):t.go()};};\r\ntry{(new g(100,\"r\",\"QSI_S_ZN_5o5yqpvMVjgDOuN\",\"https://zn5o5yqpvmvjgdoun-wiley.siteintercept.qualtrics.com/SIE/?Q_ZID=ZN_5o5yqpvMVjgDOuN\")).start()}catch(i){}})();\r\n</script><div id='ZN_5o5yqpvMVjgDOuN'></div>\r\n","enabled":false},{"pages":["all"],"location":"header","script":"\r\n<script>\r\n (function(h,o,t,j,a,r){\r\n h.hj=h.hj||function(){(h.hj.q=h.hj.q||[]).push(arguments)};\r\n h._hjSettings={hjid:257151,hjsv:6};\r\n a=o.getElementsByTagName('head')[0];\r\n r=o.createElement('script');r.async=1;\r\n r.src=t+h._hjSettings.hjid+j+h._hjSettings.hjsv;\r\n a.appendChild(r);\r\n })(window,document,'https://static.hotjar.com/c/hotjar-','.js?sv=');\r\n</script>","enabled":false},{"pages":["article"],"location":"header","script":" <script src=\"//get.s-onetag.com/bffe21a1-6bb8-4928-9449-7beadb468dae/tag.min.js\" async defer></script>","enabled":true},{"pages":["homepage"],"location":"header","script":"<meta name=\"facebook-domain-verification\" content=\"irk8y0irxf718trg3uwwuexg6xpva0\" />","enabled":true},{"pages":["homepage","article","category","search"],"location":"footer","script":"\r\n<noscript>\r\n<img height=\"1\" width=\"1\" src=\"https://www.facebook.com/tr?id=256338321977984&ev=PageView&noscript=1\"/>\r\n</noscript>\r\n","enabled":true}]}},"pageScriptsLoadedStatus":"success"},"navigationState":{"navigationCollections":[{"collectionId":287568,"title":"BYOB (Be Your Own Boss)","hasSubCategories":false,"url":"/collection/for-the-entry-level-entrepreneur-287568"},{"collectionId":293237,"title":"Be a Rad Dad","hasSubCategories":false,"url":"/collection/be-the-best-dad-293237"},{"collectionId":295890,"title":"Career Shifting","hasSubCategories":false,"url":"/collection/career-shifting-295890"},{"collectionId":294090,"title":"Contemplating the Cosmos","hasSubCategories":false,"url":"/collection/theres-something-about-space-294090"},{"collectionId":287563,"title":"For Those Seeking Peace of Mind","hasSubCategories":false,"url":"/collection/for-those-seeking-peace-of-mind-287563"},{"collectionId":287570,"title":"For the Aspiring Aficionado","hasSubCategories":false,"url":"/collection/for-the-bougielicious-287570"},{"collectionId":291903,"title":"For the Budding Cannabis Enthusiast","hasSubCategories":false,"url":"/collection/for-the-budding-cannabis-enthusiast-291903"},{"collectionId":299891,"title":"For the College Bound","hasSubCategories":false,"url":"/collection/for-the-college-bound-299891"},{"collectionId":291934,"title":"For the Exam-Season Crammer","hasSubCategories":false,"url":"/collection/for-the-exam-season-crammer-291934"},{"collectionId":301547,"title":"For the Game Day Prepper","hasSubCategories":false,"url":"/collection/big-game-day-prep-made-easy-301547"}],"navigationCollectionsLoadedStatus":"success","navigationCategories":{"books":{"0":{"data":[{"categoryId":33512,"title":"Technology","hasSubCategories":true,"url":"/category/books/technology-33512"},{"categoryId":33662,"title":"Academics & The Arts","hasSubCategories":true,"url":"/category/books/academics-the-arts-33662"},{"categoryId":33809,"title":"Home, Auto, & Hobbies","hasSubCategories":true,"url":"/category/books/home-auto-hobbies-33809"},{"categoryId":34038,"title":"Body, Mind, & Spirit","hasSubCategories":true,"url":"/category/books/body-mind-spirit-34038"},{"categoryId":34224,"title":"Business, Careers, & Money","hasSubCategories":true,"url":"/category/books/business-careers-money-34224"}],"breadcrumbs":[],"categoryTitle":"Level 0 Category","mainCategoryUrl":"/category/books/level-0-category-0"}},"articles":{"0":{"data":[{"categoryId":33512,"title":"Technology","hasSubCategories":true,"url":"/category/articles/technology-33512"},{"categoryId":33662,"title":"Academics & The Arts","hasSubCategories":true,"url":"/category/articles/academics-the-arts-33662"},{"categoryId":33809,"title":"Home, Auto, & Hobbies","hasSubCategories":true,"url":"/category/articles/home-auto-hobbies-33809"},{"categoryId":34038,"title":"Body, Mind, & Spirit","hasSubCategories":true,"url":"/category/articles/body-mind-spirit-34038"},{"categoryId":34224,"title":"Business, Careers, & Money","hasSubCategories":true,"url":"/category/articles/business-careers-money-34224"}],"breadcrumbs":[],"categoryTitle":"Level 0 Category","mainCategoryUrl":"/category/articles/level-0-category-0"}}},"navigationCategoriesLoadedStatus":"success"},"searchState":{"searchList":[],"searchStatus":"initial","relatedArticlesList":[],"relatedArticlesStatus":"initial"},"routeState":{"name":"Book3","path":"/book/business-careers-money/business/business-communication/public-relations-for-dummies-2nd-edition-282514/","hash":"","query":{},"params":{"category1":"business-careers-money","category2":"business","category3":"business-communication","book":"public-relations-for-dummies-2nd-edition-282514"},"fullPath":"/book/business-careers-money/business/business-communication/public-relations-for-dummies-2nd-edition-282514/","meta":{"routeType":"book","breadcrumbInfo":{"suffix":"Books","baseRoute":"/category/books"},"prerenderWithAsyncData":true},"from":{"name":null,"path":"/","hash":"","query":{},"params":{},"fullPath":"/","meta":{}}},"profileState":{"auth":{},"userOptions":{},"status":"success"}}

Public Relations For Dummies book cover

Public Relations For Dummies

Authors:

Robert W. Bly ,

Eric Yaverbaum ,

Richard Kirshenbaum

Overview

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every

aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis

Public Relations For Dummies Cheat Sheet

To get people talking about you, your company, or your product, you need to develop a good public relations (PR) plan. Applying some PR fundamentals, knowing how to deal with the media, getting your press release to stand out and your blog noticed are all key steps in your public relations campaign.

About The Authors

Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance. Bob Bly and Ilise Benun are both New York communications professionals.