Planning Your Webinar - dummies

By Sharat Sharan, John Carucci

Part of Webinars For Dummies Cheat Sheet

A webinar has many moving pieces, from the speakers and visuals to the Q&A and polling. For a successful webinar, it’s essential that you thoroughly plan it, so consider the following:

  • Structure the presentation ahead of time. Make sure you allow enough time for each section.

  • Write a rough script, but don’t stick to it fanatically. A presenter reading verbatim can sound insincere.

  • Make sure you have interesting slides. PowerPoint is an important part of the presentation, but not if your slides are wordy or if you have too many of them.

  • Rehearse — not just the speaking parts, but all of your materials, including your PowerPoint slides and video.