How to Write a Webinar Invitation

By Sharat Sharan, John Carucci

As you become stoked about your upcoming webinar, it’s time to let your audience know about it. Not only should you tell them when it’s held, but also more importantly, you need to convince them that their presence can benefit them. This involves writing a compelling invitation, that involves the vital information of who, what, when, and where, but also how it can make their lives better.

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Here’s what each invitation should include:

  • Webinar title: Here’s a place where the age-old question of “What’s in a name?” comes into play. If you’re webinar has a humdrum title, people are going to pass it up quicker than they do a guy with a cough on the subway. Make sure your title uses active language that engages the reader.

  • Brief description: If a title grabs their attention, it’s the description that draws them closer to registering. In this short blurb, tell them in the friendliest of tones why this webinar works for them and what they can get out of it.

  • Obligatory bulleted message: As readers, we’ve grown accustomed to bulleted summaries, so include three to five points outlining the webinar’s benefits.

  • Date and time: Provide the date and time of the event. Realize that registrants may come from all over the country or even the world, so be sure to clearly state the time zone.

  • Speakers: Your speakers are the celebrity talent of your webinar, so promote them as another great thing about the event. Don’t forget to include a photo along with a brief bio.

  • Who should attend: Describe the type of participant who can benefit from this webinar so that you attract the proper audience.