How to Utilize the Best Ambassadors for the Webinar: Your Employees

By Sharat Sharan, John Carucci

Although they don’t wear exaggerated adornments on their garments, your employees are the diplomats of your company. Don’t overlook them when you’re promoting your webinar.

Regardless of the size of your company and what you’re promoting, your employees provide exposure to many of the places overlooked by social media and e-mail invitations. Their word of mouth and Twitter skills may be just what the envoy ordered. The key is that you’ve got to communicate with them so they know what’s going on.

Announce webinar events internally

The last thing you want to hear is one of your staff answering: “What? we are? When?” in response to a question about the webinar you’re having later that morning.

To avoid such embarrassment, be sure to let the entire company know about your webinar and encourage them to either participate or watch it on-demand later. Often a webinar is produced by a company for outside business contacts, yet some people inside the company have no idea that it’s happening.

Encourage employees to tweet about webinar events

Everyone from the mailroom to the boardroom should tweet about your next webinar. But will they? Not if you don’t remind them. Remember, each occupation has its own set of similar followers, so just imagine the reach those tweets have to people you may have missed initially, especially if the webinar has broad appeal.

Ask sales to invite customers and prospects to the webinar

Get your sales team to send invitations to their clients. After all, if anyone has great contact info, it’s going to be this crew. Taking advantage here provides yet another avenue of potential participants and can also provide a bonding experience between the salesperson and the customer.

Demand an on-demand webinar strategy

Just like you TiVo or DVR your favorite television shows, you can do the same when it comes to your webinar. This way, all of the people who couldn’t make it for one reason or another have a chance to experience it. Make sure your provider offers a reliable on-demand strategy.

Distribute a webinar link to registrants with on-demand content

Right after your webinar ends, send your audience a thank-you note for attending, and include a link for them to watch the webinar on demand. Here’s a chance to get some of the folks who registered, but were not able to attend, to watch it. In addition, some of the people who experienced it may want to watch it again, or better yet, share it with a friend.

Here are just a few of the benefits of publicizing your on-demand link after the fact:

  • Great way to reach registrants who couldn’t attend

  • Can increase your attendance by an average of 25 percent

  • Significantly enhances event ROI (return on investment)